Science and technology
These new AI versions of Austria’s most iconic artwork all feature cats.
It’s hard to believe that the Vienna Tourist Office is behind a new series of bizarre AI-generated spin-offs of some of Austria’s most iconic works of art, featuring the internet’s favorite animal, cats. That’s it.
But when it comes to grabbing attention with these viral-ready images, Vienna offers another proposition. Visit Vienna to “see the art behind AI art”.
“So much artificial intelligence is invading our lives, especially with programs like DALL-E and Midjourney that allow anyone to create ‘works of art’. We want to remind visitors of what made it possible,” the tourism office said. CEO Norbert Kettner said in a press statement:
Sarcastic marketing campaigns run the risk of backlash, as is the case with other cultural institutions venturing into AI, such as the San Francisco Ballet and the Mauritshuis in Holland.
UnArtificial Art campaign in Vienna. Photo: © Vienna Tourist Board, Michael Nagle.
Despite these good intentions, the campaign thought it appropriate to treat each modernist master by their first name and offer a slightly blunt apology for altering their work. san, your art made AI art possible, another heartfelt condolences to the Gustav (Klimt) rip-off kiss (1907–08).
The Board also released a video in which art historian Markus Huebl introduces world-famous Viennese masterpieces by Schiele, Klimt and Bruegel, followed by a comical and bombastic AI-generated derivative of them. Provides academic analysis.
If the campaign is successful, the burgeoning audience of AI-generated images will take notice of the real thing as seen in Vienna’s renowned cultural institutions, including the Belvedere, Kunsthistorisches Museum, Albertina and Leopold Museums. You will be prompted to point the some. There, learn about the radical achievements of the Vienna Secession, co-founded by Klimt in 1897.
“The Viennese modernist movement that revolutionized the art world more than a century ago continues to live and influence art today through the algorithms that guide the creation of AI,” says Kettner.
Find out more about the Vienna Tourist Office’s AI work below.
bruegel, Tower of Babel (c.1563) and an AI image generated at mid-journey by the Vienna Tourist Board. Photo: © Kunsthistorisches Museum and Vienna Tourist Board.
Gustav Klimt, beethoven fry, (1901/02) secession. Photo credit: Vienna Tourist Board.
Inspired by Klimt’s Beethoven Frieze, image generated by the Vienna Tourist Office using Midjourney in 2023.
The colorful facade of the Hundertwasserhaus designed by Friedensreich Hundertwasser in Vienna, Austria. Photo: Petr Svarc/UCG/Universal Images Group via Getty Images.
Friedensreich Hundertwasser-inspired façade photo was created in Midjourney by the Vienna Tourist Office in 2023.
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