Video Game Actor Strikes End with Us – But AI is called a “direct threat” to the UK industry | Science, Climate, Technology News

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The US video game actor finished his strike after almost a year of industrial action than the use of artificial intelligence by game studios.

More than 2,500 US performers were banned from working on games affected by the strike, but the Federation of Guild-American Television and Radio Artists of Screen Actors (SAG-AFTRA) negotiated a deal with the studio.

Now, after more than 11 months of discussion, a “tentative” agreement has been reached.

“Patience and tenacity have led to a transaction that introduces what is needed. ai “We are pleased to announce that we are committed to providing a range of services and services to helping people with a range of services,” said Duncan Crabtree-Areland, National Executive Director, SAG-AFTRA.

Actors were banned from working with major game makers such as Activision, Blanklight, Disney Carchere Voices, Electronic Arts, Epic Games, Formosa, Insomniac Games, Take 2, and WB Games.

The protesters at the Picket Line outside Warner Bros. Studios were in August 2024. File Photo: AP
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He was a demonstrator of the Picket Line outside Warner Bros. Studios in August 2024. File Photo: AP

Other studios were also affected by the strike as the actors acted in solidarity and industrialism.

Audrey Cooling, a spokesman for video game producers, said:

Details of Artificial Intelligence

“It brings a historic wage rise of over 24% to the industry-leading AI regulations requiring greater protections for performers, health and safety, and transparency, consent and compensation for the use of digital replicas in games.”

In the UK, actors protested in solidarity with their American counterparts, but fairness, the British actors' union, called for a similar broad agreement between British studios and actors.

Earlier this week, the British Film Institute (BFI) released a report detailing the risks raised by AI to the UK screen sector. video gameand described it as a “direct threat.”

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According to the report, scripts from a database of over 130,000 movies and TV shows, YouTube videos and pirated books have been used to train AI models.

BAFTA Games Awards 2025. Photo: Equity members protest outside Mark Thomas
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BAFTA Games Awards 2025. Photo: Equity members protest outside Mark Thomas


AI poses certain threats to audio actors in some video games, due to the nature of the work that creates sound effects for animals and monsters, according to one expert.

“The general thing is the easiest thing to replace generative AI,” George Osborne, a memo author in the video game industry, told Sky News previously.

“To the model, “Make 200 Monster Noise” is much easier than persuasive. [making AI] It sounds like you're having a conversation with someone,” he said.

Unlike the 2023 SAG-AFTRA Actors strike, blockbuster authors like Deadpool 3 and Gladiator 2 were delayed, cancelling the entire television series, and there was no chance of any major delays to the game.

The game took years and by September 2023 games already in development were exempt from strike.

Tensions have been rising in the gaming actor community since industrial action began as studios seemed to hire international actors to replace impressive US workers.



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