AI and humans are now equally effective in engaging with educational content, study by Rask AI

AI Video & Visuals


press release

Jul 13, 2023 10:15 EDT

67% of respondents did not mention the AI ​​aspect as they are interested in the content of the video itself.

AI in Education Report 2023 by Rask AI

Will AI-generated content impact audience engagement? The Rask AI team turned this question into groundbreaking research on how AI will transform the online education market in 2023. I was. Their study compares audience engagement in synthetic and human-generated learning videos to assess the benefits of creating new learning content and investing in learning. distribution technology.

Key Insights:

  • In a survey of an audience of over 300 people, AI-generated content is just as engaging as human-generated content. While a certain amount of his FUD (Fear, Uncertainty, and Doubt) remains, in addition to technical limitations, the study reveals that AI has the ability to improve education without losing audience engagement. It means that there are enough features to maintain the accessibility and personalization of the content.

  • Participants recognized that a video was generated by AI, but Focus more on content topics than how that content was created (67%).
  • 13% showed great enthusiasm for AI after watching a synthetic video and expressed interest in learning more about this area.

The study provides the latest trends and data for the AI ​​education market in 2023, citing quotes from AI experts, as well as a practical guide on how to use AI in education: making learning more personalized, accessible, and inclusive. It also provides an overview of new AI tools to make things more meaningful. .

Full research results: https://www.rask.ai/research/ai-in-education

research method

This study surveyed 300 respondents and aimed to understand participants’ perceptions, thoughts, feelings and behaviors during and after watching an educational video. This includes data from 30 of his AI experts and 12 of his published between 2021 and 2023, including data from Statista, McKinsey Technology Trends Outlook, Straits Research, KPMG, and others. Contains input from source.

Rask AI is a brand of Brask Inc., an American company that develops products and services for the creation and distribution of AI content.

Source: Rusk AI



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