Over 1 billion people use Meta AI every month. We will continue to improve the way AI products feel relevant to you, understand your goals and help you achieve tasks more efficiently.
It also uses meta AI and other AI features to improve the experience across all platforms. We will use your interactions immediately Meta's ai To personalize the content and ads that are displayed, including posts and reels. We will begin notifying people via notifications and notifications and emails about this update a few weeks before it becomes effective on December 16th, 2025.
Better recommendations from AI
Interactions with Facebook and Instagram content have long shaped what appears in your feed. Like other personalized services, we coordinate the ads and content that are displayed based on your activity, ensuring that experience evolves as interests change. Many people hope that their interactions will make something more relevant. Soon, interaction with AIS will become another signal that we use to improve people's experiences.
Whether it's voice chat or text exchange with AI features, this update will help improve the recommendations we provide to people across the platform, making it more likely that you're actually interested in. For example, if you chat with Meta AI about hiking, you can post reels about hiking and find out you're interested in hiking just like if you liked hiking related pages. As a result, you may see hiking group recommendations, posts from friends about the trail, or ads for hiking boots.
You're in control
- Comes with tools like Advertising preferences others feed Controls allow you to adjust the content and ads that are visible at any time.
- Additionally, you can choose how you interact with AIS for hands-free convenience or via text. When you use the voice, you will see the indicator light that the microphone is in use. We don't use your microphone Unless you give us permission and actively use features that require a microphone.
- When people talk to meta AI about topics such as religious views, sexual orientation, political views, health, racial or ethnic origins, philosophical beliefs, or union membership, we do not use those topics to display ads.
- You are using information that includes interactions with Meta AI through Meta Enterprise products from accounts you have chosen to add to the same account center. This means, for example, if you haven't added a WhatsApp account to your account center, whatsApp's interaction with Meta AI will not be used to personalize your experience with various accounts in your Meta Company product.
After these changes take effect on December 16th, we will begin using AI interactions to personalize content and advertising recommendations. We will deploy these changes in most regions. We want to provide these more personalized experiences right away. For more information, please see Privacy Centre Or we Privacy Policy.
