MUMBAI: Upsurge, an e-learning platform focused on stock market trading and investing, aims to become a leading platform in the finance space and is working on developing generative AI tools to mass-produce video-based content to make it more accessible and affordable, its co-founders said.
Kunal Shah said that while the company is currently focused on the Indian market, it eventually plans to expand globally to tap into growing financial markets overseas. Shah and Mahip Gupta co-founded Valuationary, which was acquired by Raise Financial Services in 2022 and renamed Upsurge.
As more and more people are taking an interest in investing in the stock market, the demand to learn stock market trading and investment is constantly increasing, Gupta said.
“At Upsurge, we believe that stock market participants should thoroughly learn how to trade and invest in the market and make less mistakes while trading and investing,” Gupta told PTI.
Shah added that the wide range of courses currently on offer caters to the needs of both beginners venturing into the stock market as well as experienced traders and investors looking to improve their skills. He said the name Upsurge resonates well with the younger demographic involved in trading and investing. “Upsurge is working on generative AI tools to produce video-based learning content, which will make the company's products more accessible and affordable,” Shah told PTI.
“The idea behind setting up Upsurge is to enable stock market participants to trade and invest properly, especially in the futures and options (F&O) segment where 90% of traders are not making profits. Upsurge imparts education through well-produced courses, live sessions, mentorship programs and social media initiatives,” he explained.
Shah noted that with over 60 courses and more than five mentorship programs (including options trading, technical analysis, investment strategies and personal finance), the platform has attracted more than 100,000 users who are constantly learning and becoming better traders and investors on the platform.
Since its inception, Upsurge has leveraged multiple services from AWS (Amazon Web Services) to ensure traffic management as the platform is built and expanded.
