New Delhi: Gutenberg has launched AI Motion Studio, an AI-powered video production platform designed to help brands create content for digital and connected TV (CTV) campaigns at scale.
Powered by CambrianEdge.ai, the platform is designed to reduce video production timelines from approximately six weeks to one week, allowing marketers to generate multiple creative formats from a single campaign narrative.
According to the company, AI Motion Studio can generate more than 10 platform-ready assets, including 6-second, 15-second, and 30-second video variants, as well as support for AI-assisted scripting, storyboarding, narrative development, video generation, and content adaptation. The company says the platform combines AI capabilities with human creative direction and editorial oversight.
Commenting on the launch, Amardeep Singh, co-founder and president of Gutenberg, said, “Fox’s $22 billion acquisition of Roku and Walmart’s acquisition of Vibe.co are the clearest signs yet that the market is ready. CTV is $38 billion, growing 14.5% year-over-year, and the infrastructure issue has been resolved.”
What both deals really confirm is that those who control the last mile of commerce, data, and distribution will win next. Future opportunities lie in creative production, the only area in the pipeline that has not caught up. We built AI Motion Studio to fill that gap before the market forces others to do so. ”
Gutenberg said the platform aims to simplify content creation for enterprises and midsize businesses by allowing them to create multiple video assets without significantly increasing their production resources. It also aims to help marketing teams maintain consistency across platforms and markets while supporting brand campaigns, customer engagement, and sales communications.
“Throughout my career, production has been defined by compromise, with timelines and budgets determining the limits of a campaign,” said Arnold Miller, senior vice president and Emmy Award-winning creative leader at Gutenberg. “Now, a single strategic brief can be translated into all the formats and compliance specifications needed across the streaming industry in days instead of weeks, without any loss of film quality or storytelling.”
The company says all assets created through AI Motion Studio undergo a human review process, and a creative team oversees scripting, storyboarding, and final production.
Gutenberg added that the platform is based on experience in video production and leverages a network of strategists, journalists, storytellers and marketers in seven countries. He also noted that his efforts over the past year have been recognized at the MarCom Awards 2025 and Muse Creative Awards 2025.
