United Rentals uses AWS to scale Manual Assist AI across the enterprise

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Generation AI

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Generative AI is a type of computer technology that allows you to independently create new content, such as text, images, and music. This is important because it allows us to quickly create realistic and useful materials, and could change the way we create art, write stories, and even develop new products. Think of it as a smart robot that can invent and produce in much the same way as humans.

December 18, 2025 – 9:15am

Recently released app speeds up equipment repairs and increases uptime

stamford, connecticut–(BUSINESS WIRE)– United Rentals, Inc. (NYSE:URI) today announced that it has expanded its company-wide implementation of Manual Assist AI. Manual Assist AI is a web-based application that provides AI-powered diagnostics and on-demand access to manuals from thousands of equipment manufacturers for service teams. Developed in partnership with Amazon Web Services (AWS) as part of our continued commitment to innovation and AI integration, the solution currently supports more than 4,000 users per month and puts AI-powered insights directly in the hands of technicians to speed repairs, reduce downtime, and keep more equipment in the field.

Built on AWS's scalable cloud infrastructure and generative AI services, Manual Assist AI helps service teams quickly find the right manual, summarize service steps, and identify the most relevant pages for deeper technical details. This application enables faster and more accurate troubleshooting both in-store and in the field.

With a streamlined interface and intuitive search capabilities, Manual Assist AI significantly reduces the time needed to find important information. Technicians can quickly access the guidance they need to diagnose and resolve issues on-site, minimizing equipment downtime.

“Manual Assist AI helps our service teams get more equipment back into service faster, directly improving fleet utilization,” said Tony Leopold, senior vice president and chief technology strategy officer at United Rentals. “This tool reflects our continued innovation strategy and our commitment to using generative AI to expand the capabilities of our people and deliver greater value to our customers.”

Manual Assist AI was built using Amazon Web Services cloud capabilities, including Amazon Bedrock and Amazon OpenSearch. “It is extremely rewarding to work with United Rentals as they apply AI to enhance productivity and safety for their employees and the customers they serve,” said Rich Gerafo, Vice President and Managing Director, AWS North America. “Manual Assist AI, and United Rentals' broader innovation strategy, demonstrate that AI can have a significant impact across industries.”

Driving United Rentals’ innovation strategy

Manual Assist AI supports a wide range of corporate operations On-site performance solution™ Our innovation strategy focuses on delivering digital tools, advanced equipment technology, and analytics that improve project efficiency and outcomes. The new applications extend United Rentals' investments in AI-driven solutions that help customers build smarter, work safer and operate more productively.

About United Rentals

United Rentals, Inc. is the world's largest equipment rental company. The company has an integrated network of 1,639 rental locations across the country. North America41 inches Europe40 inches Australia and 19 inches new zealand. in North Americathe company operates in 49 states and every province in Canada. The company's approximately 27,900 employees serve construction and industrial customers, utilities, municipalities, homeowners and others. The company offers equipment for rental at original total cost. $22.82 billion. United Rentals is a member of the Standard & Poor's 500 Index, Barron's 400 Index, and Russell 3000 Index® and is headquartered in stamford, connecticut Additional information about United Rentals can be found at unitedrentals.com.