UK launches competition study on AI consumer risk

AI Video & Visuals

Nicholas Cocovlis | Noor Photo | Getty Images

LONDON — The UK’s competition regulator has launched an investigation into the artificial intelligence industry, seeking to explore potential competition and consumer concerns as US tech giants Microsoft and Google battle over the technology.

The research will focus on “fundamental models” such as large-scale language models and generative AI, such as those being developed by the Microsoft-backed company OpenAI.

A large language model is an AI system trained on vast amounts of data to understand human language and come up with human-like responses to user input.

Generative AI refers to tools that enable users to create new content based on requests from Internet users. For example, an AI chatbot might attempt to compose sonnets in the style of William Shakespeare based on the training data it manipulates.

These technologies have great potential to make people more productive and reduce the time it takes to create simple copies of marketing purposes and event creation code.

But it does sound the alarm to regulators concerned about the rapid pace of development of AI systems and the impact this will have on the labor market.

In a statement Thursday, the Office of Competitive Markets explored how the competitive landscape for underlying models and their use might evolve, explored the opportunities and risks such scenarios might pose, and sought to support competition. , said it will release guidelines to protect consumers as a foundational model. development.

CMA CEO Sarah Cardell said in a statement on Thursday, “AI has risen rapidly to public awareness over the past few months, but it has been on our radar for some time now. “This is a rapidly evolving technology that has the potential to transform the way businesses compete and drive substantial economic growth.”

“It is important that UK businesses and consumers have immediate access to the potential benefits of this innovative technology while people are protected from issues such as false or misleading information,” she added. “Our goal is to help develop this rapidly expanding new technology in a way that ensures an open and competitive marketplace and effective consumer protection.”

The CMA said it would solicit comments and evidence from interested parties by the June 2 deadline. Following this, the regulator will issue a report outlining its findings in September, he said.

Regulators shocked the global tech industry last week with moves to block Microsoft’s acquisition of video game publisher Activision Blizzard. The move, said by the CMA, was in response to concerns it could limit competition in the cloud gaming market and sparked criticism from companies that it could set the UK back when it comes to technology. .

The CMA’s announcement follows government calls on regulators to consider how principles such as safety, transparency and accountability are built into AI systems. The government he issued a white paper in March outlining its approach to regulating the technology.

It also happens as other regulators investigate the risks posed by AI.

Earlier this week, White House Vice President Kamala Harris met with Microsoft, Google, AI startups OpenAI and Anthropic to discuss the responsible development of AI.

Meanwhile, U.S. Federal Trade Commission Chairman Rina Kern said regulators were wary of rapidly advancing AI that could be used to violate antitrust and consumer protection laws. said there is.

clock: Can China’s ChatGPT clone beat the US in the AI ​​arms race?

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *