caveat. This is a scam by criminals trying to steal your money. Please share.
This is scary, the first time I’ve seen a deepfake video scam that I’ve been on. Governments and regulators must act to stop big tech companies from exposing such dangerous fakes. People will lose money and ruin their lives. https://t.co/ZzaBELg1kg
— Martin Lewis (@MartinSLewis) July 6, 2023
A deepfake video from trusted UK consumer advice guide Martin Lewis is trying to trick people into transferring money for fake investments. Fraudulent advertising, backed by equally fraudulent Elon Musk endorsements, is about how advanced synthetic media generated by generative AI has become and how widely it can be used for both benign and subversive works. indicates whether it is
deepfake lewis
Lewis will never promote third-party products or services. He has long dealt with scams that use his face and name to trick people out of money. That included false advertising on Facebook, which he sued in 2018 for defamation over fake Lewis endorsements on the platform. In 2019, he settled after parent company Meta changed its operations and agreed to make it easier to report problematic ads in the UK. Fund fraud counseling services. Still, Lewis found it “terrifying” to encounter a deepfake video of himself for the first time and again criticized Facebook for its role in spreading the video. Facebook’s advertising system may have initially helped spread deepfakes, but the company has reacted somewhat to Martin’s accusations.
“Our platform does not allow this type of advertising and the original video was proactively removed by our team. We also removed many copycat ads using the same image.” Meta said in a statement.
Lewis asked regulators to devise ways to stop the spread of this kind of deepfake. Deepfakes are one of the many AI issues that lawmakers are trying to tackle right now. China recently issued its latest deepfkae rules, and the European Union is also close to passing its own AI regulatory system. However, the release of this technology is legal in many ways. Chinese tech giant Tencent has started selling custom deepfake virtual humans, as has virtual-human developer Synthesia. Synthetic media startup D-ID can also create a digital replica of someone within minutes in its Creative Reality Studio, and even create a video from a single photo. Deepfake clones of real people are also appearing more frequently, like clones of Taryn Southern and Dom Esposito from “Hour One,” and a fictional Jack Nicklaus built by Soul Machines. . As Lewis’ experience shows, beyond-the-bar deepfakes and approved deepfakes are only one side of the coin, and any regulation must consider both sides of the technology.
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