TikTok said it plans to start labeling AI-generated images and videos created on other platforms.
The video-sharing platform already labels AI-generated content created using tools within the app, but in its latest move the labels will be applied to videos and images generated outside of the service. It turns out.
“We also have a policy that prohibits unlabeled Realistic AI, so if Realistic AI (generated content) appears on our platform, we will remove it as a violation of our Community Guidelines,” the company said. said Adam Presser, Director of Safety. TikTok said in an interview.
The “Content Credentials” technology was led by the Coalition for Content Provenance and Authenticity, a group co-founded by Adobe, Microsoft and others.
It has already been adopted by ChatGPT creator OpenAI, among others, and YouTube, Google and Metaplatform have also said they plan to use Content Credentials, Reuters reported.
When creators post content created using services such as OpenAI's DALL・E 3 to TikTok, the content is automatically labeled as “AI-generated,” allowing viewers to know that it was created using AI. will be notified.
Content credentials metadata contains details about where and how AI-generated content was created or edited and remains attached to the content when downloaded.
