Amid widespread shock and anger over a series of deepfake videos, actress Alia Bhatt has yet again fallen victim to deepfake technology.
Alia Bhatt's new deepfake shows her taking part in the 'Get Ready With Me' trend in a video shared on Instagram. In the video, she can be seen getting ready in a black kurta and putting on makeup.
This is not the first time that a deepfake video of Alia has gone viral on social media.
Earlier, a deepfake video superimposing Alia Bhatt's face with that of actor Wamiqa Gabi had also gone viral. In another deepfake of Gabi, a woman with Alia Bhatt's face superimposed on her was seen making obscene gestures.
Several Instagram users have reacted to Alia Bhatt's deepfake video, raising concerns over the misuse of artificial intelligence (AI).
“AI is becoming more dangerous by the day,” one user said. “AI is getting scary,” another said. “I really hope consent is given to using AI that uses real human faces,” another friend of Alia Bhatt said.
Deepfakes are a type of synthetic media created using artificial intelligence, using advanced algorithms to manipulate both visual and audio elements.
Deepfakes of several celebrities, including Rashmika Mandanna, Kajol, Katrina Kaif, Aamir Khan, Ranveer Singh and Sara Tendulkar, have already surfaced online.
In a bid to counter the worrying trend of deepfakes, the government has advised all intermediaries, referring to social media platforms like Instagram and X, to ensure that users do not violate the “prohibited content” rules of the IT Act.
The government has announced that creating and distributing deepfakes will attract stiff penalties of up to Rs 10 lakh fine and three years imprisonment.
Prime Minister Narendra Modi also highlighted the misuse of AI to create deepfake videos, calling it a “great concern.” “In the age of artificial intelligence, it is important that technology is used responsibly,” he warned.
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