Dubai: TikTok announced its latest advances in AI transparency and media literacy, reaffirming its commitment to promoting safe and responsible content creation.
TikTok is working with the Content Provenance and Authenticity Coalition for Content Provenance and Authenticity (C2PA) to implement pioneering content authentication technology that automatically labels AI-generated content (AIGC) upon upload from a variety of sources. It is poised to become a video sharing platform.
Recognizing the challenges posed by AI-generated content, TikTok has implemented robust systems to enhance transparency. This includes leveraging TikTok's unique AI effects to automatically label all AIGC. In the past year alone, over 37 million creators have taken advantage of TikTok's innovative labeling tools to clearly understand where their content is coming from.
Expanding its commitment to transparency, TikTok will soon extend content credentials to all content so that metadata remains attached even when downloaded. This feature allows users and external platforms to authenticate content, promoting universal standards of transparency across digital platforms.
TikTok is collaborating with MediaWise and WITNESS to launch an educational campaign to improve media literacy. These efforts aim to equip users with the skills to critically evaluate online information and distinguish between genuine content and misleading AI-generated content. Throughout the year, TikTok, in partnership with MediaWise, will release his 12-video series focused on developing universal media literacy skills.
Adobe's General Counsel and Chief Trust Officer Dana Rao praised TikTok's efforts, saying, “TikTok has a broad community of creators and users around the world, so we are excited to join both C2PA and CAI. is extremely important.” In today's digital environment, ensuring content authenticity is paramount. This partnership represents a major step towards achieving that goal. ”
MediaWise Director Alex Mahadevan expressed excitement about the partnership, saying, “Since launching the Teen Fact-Checking Network on TikTok in 2019, we have seen significant engagement. Through these new initiatives, we hope to help individuals better differentiate between fact and fiction online.”
By joining the Adobe-led Content Authenticity Initiative (CAI), TikTok is leading the way in adopting industry standards that promote content authenticity. This joint effort is expected to gradually increase the amount of AIGC that is automatically labeled on TikTok, improving user experience and reliability.
