This week’s marketing tech highlights

From common misconceptions surrounding generative AI to the future of social media in digital marketing, see more of this week’s martech highlights.

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MarTech Quote of the Week!

With the advent of AI, customer service jobs will become more interesting and rewarding. The support agent will only handle the more complex and interesting questions that require a human touch or a conversation with her VIP. The job still emphasizes not only human connection and empathy, but also deep problem-solving. Your reps can free up more time to deliver the superior customer service you strive for.

–Fergal Reid, Intercom ML Director

Top MarTech News of the Week: May 15th to 19th^th in May

MarTech QnA with experts

One of the biggest current misconceptions is that martech can replace the needs of human marketers, especially now that generative AI has reached its peak. The reality is that technology can automate certain processes and improve efficiency, but many areas still require the irreplaceable human touch to create and execute a well-thought-out marketing strategy. It has been. Technology doesn’t come for our work. As new technologies are integrated into our workplaces to take on the more mundane and repetitive tasks faced by all businesses, marketers are empowered to meet the evolving needs of their customers and provide the best possible service. Importantly, you can focus more. –Lisa Matherly, CMO, Cobalt