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summary
The next time you buy an airline ticket online, your prices may be affected by artificial intelligence. Delta Air Lines is the first major airline to start setting ticket fares using AI. This is the latest development in the industry that is experimenting with a variety of ways to adjust ticket prices in real time. Ali Roggin speaks to Reuters reporter David Shepherdson and learn more.
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News alternatives: Check out Recent segments From Newshour, choose the story that interests you most. you can Make a Google Docs Copy of Discussion Questions This works in any of the talks here.
Warm-up questions
- Who is David Shepherdson, what will he do?
- how Does Delta use AI, according to Shepherdson?
- why According to Shepherdson, does Delta use AI instead of people?
- what Is there one of the major concerns people have about Delta's AI use?
- when Will this change be made on the Delta system?
Focus Questions
- Do you think airlines will be affected by AI? Do you think many of them will follow in the footsteps of the Delta?
- How does this make you feel about AI? Do you find it useful? Does that make you nervous?
Media Literacy: How does AI use affect trust between airlines and customers?
What students can do
Read and discuss this article about personalized pricing
- What is personalized price?
- How do you think AI will have an impact on personalized pricing?
- What is the biggest takeaway on how to be responsible for AI pricing?
Written by Payton Alfieri, an interlude room in PBS News Hour Classroom and senior at Anglican High School, and News Hour's Vic Pasquantonio.
