The gaming industry CEO is wrong again. All video games don’t use AI

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arc raiders is the game at the moment, but not quite for the reasons the developers probably want it to be. On the other hand, it has been a hugely successful multiplayer shooter, which is now on everyone’s mind. On the other hand, at least some of its notoriety comes from the fact that it’s the most high-profile game with AI-generated voices released to date, rather than how many people clearly enjoy its take on the extraction shooter genre. And when there’s a controversy, you can usually expect some ridiculous comments from executives to follow. In this case, it starts a conversation about how prevalent AI is in game design right now.

Like developer Embark final matchits latest shooter, uses text-to-speech audio along with actual recorded voice lines for much of the in-game dialogue. it doesn’t stop arc raiders It didn’t immediately become one of the most popular multiplayer shooters because players either didn’t care about using AI, didn’t know it existed, or were probably confused by the game’s AI reveal on Steam. The game’s AI reveal on Steam, like many similar reveals, appears to be tailored to convey the least amount of meaning possible.

arc raiders uses a combination of text-to-speech and real voice performance for conversations.

“During the development process, we may use procedural and AI-based tools to assist in the creation of content,” the disclosure states. “In all such cases, the final product reflects the creativity and expression of our development teams.”

Using AI-generated voices arc raiders It’s never been a secret, but it’s become a more public issue over the past week. In that review, eurogamer criticize arc raiders Regarding the use of AI, he said, “We will use AI voice.” do compromise arc raidersNot only ethically, but also artistically. ”

This first led to a response from Epic CEO Tim Sweeney, who claimed, among other patently ridiculous things, that AI would actually increase opportunities for voice actors and lead to better games without cutting jobs. Sweeney’s extremely unconvincing social media post can and should be easily ignored, but it was quickly followed by comments from the CEO of Embark’s parent company, Nexon. (Nexon did not immediately respond.) reciprocalRequest for comment from. )

arc raiders has had a lot of success so far, but not everyone is happy with the use of AI-generated voices.

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“First of all, I think it’s important to assume that all game companies are using AI now,” CEO Junghun Lee told Japanese media. games sparkaccording to the translation automaton.

Lee says that ultimately “human creativity” will help studios stand out, but he also claims that “AI has definitely improved the efficiency of both game production and live service operations.”

To begin with the second part of that quote, it’s hard to believe that using AI-generated assets to devalue your own work is a wise long-term survival strategy. I would like to draw your attention to all the examples of technology used in games and movies as evidence for the usefulness of AI. Regardless of what bridging CEOs want you to believe, it is clear that generative AI is not at the level of matching human efforts. Even so, the mere presence of generative AI in a game is enough to make your studio permanently disposable for players who are into games as an artistic medium, or who are interested in the artists who actually create the games.

But the claim that “every game company is now using AI” may be even more ridiculous. In this year’s State of the Game Industry survey, 52% of respondents said they work for a studio that uses generative AI, but its use was primarily limited to finance and marketing departments. Although the survey methodology is far from perfect, about half of the studios are not the same as all studios.

head of i am your beast Developer Strange Scaffold had strong words about Lee’s defense of AI in games.

strange scaffolding

A more direct example of how wrong Lee is comes from social media, where developers were quick to take the opportunity to point out the absurdity of his statements. Among the many developers who disagree with Lee’s opinion are battle suit ace and demon school.

Zaravia Nelson Jr., head of Strange Scaffold studios, wrote, “AI is said to be the only way to make games cheaper and faster, to lift us off the production nightmare cliff the industry has fallen into. It’s necessary. We release about three crappy games a year, but we don’t touch the content. It’s about skill.”

Claims about the superiority or necessity of generative AI in games are often not even worth addressing. It’s clear to most people that this form of AI is a tool forced onto game makers by their boss’s boss. The only thing that interests me about games is how much money I can make from them. But one of the reasons AI has come to seem inevitable to some is that people who claim to know what they’re talking about claim it is. As a surrounding tragedy arc raiders The show says that using AI-generated assets in games is a studio’s responsibility, an outlier, and a stain on a studio’s reputation, and that when a company’s CEO sounds like he doesn’t know what he’s talking about, he probably doesn’t.



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