- ERNIE 5.0 is the company’s latest foundation model. ERNIE 5.0 jointly models text, images, audio, and video as a native omnimodal model.s.
- Baidu announces upgrades to digital human technology, no-code application builder Miaoda, and general-purpose AI agent GenFlow, as well as self-evolving agent Famou and one-stop AI workspace Oreate, deploying selected products such as MeDo and digital human technology to the global market.
- The company’s self-driving ride-hailing service “Apollo Go” has exceeded 17 million rides, making it the largest in the world.
Beijing, November 13, 2025 /PRNewswire/ — Baidu, Inc. (NASDAQ: Bidu HKEX: 9888), a leading AI company with a strong Internet foundation, today announced its native omnimodal foundation model ERNIE 5.0 at its annual flagship event, Baidu World 2025. ERNIE 5.0 jointly models text, images, audio, and video.s Aimed at comprehensive multimodal understanding and generation. The company also announced plans to introduce a series of AI products and services and expand some of its products to global markets.
At the event, Baidu introduced a series of AI product upgrades, including a next-generation real-time digital human, an enhanced 2.0 version of no-code application builder Miaoda, a revamped Baidu Search experience with more intelligent features, and general-purpose AI agent GenFlow 3.0. We also announced Famou, a self-evolving AI agent, and announced plans to roll out the following products: of We bring digital human technology, no-code application builder MeDo, and one-stop AI workspace Oreate to the global market.
Robin Li, co-founder and CEO of Baidu, emphasized the importance of incorporating AI capabilities into every aspect of modern workflows. “When you embed AI internally, it becomes a native capability, transforming intelligence from a cost to a source of productivity,” Lee explained. “We need to focus on integrating AI into every task we do to make it a driver of corporate and personal growth.”
Highlighting the value of innovation in AI applications, Li said the industry structure is moving towards a healthy “inverted pyramid” where applications create 100 times more value than the underlying model. “Over the past year, we have witnessed significant evolution in model capabilities beyond AI chatbots. We have seen significant progress in areas such as digital human technology and coded agents, as well as autonomous evolution and global optimization of general-purpose scenarios,” Lee said.
ERNIE 5.0, a native omnimodal foundation model built for collaborative input and output between modalities
ERNIE 5.0, the latest generation foundational model in the ERNIE series, is built on natively integrated omnimodal modeling technology. Fundamentally collaboratively model text, images, audio, and video for comprehensive multimodal understanding and production. With fully upgraded foundational competencies, ERNIE 5.0 excels in multimodal comprehension, following instructions, creative writing, fact-based reasoning, agentic planning, and tool use. A preview of the ERNIE 5.0 model is now generally available below. ernie bot And for enterprise users, it will be provided via Baidu AI Cloud’s MaaS platform Qianfan.
Lee pointed out that basic models are rapidly iterating, as evidenced by continued breakthroughs in intelligence limits, increased model “think time,” native integration of multiple modalities, and the ability to self-learn and evolve. “The AI agent itself is the most important application, and the speed of iteration of the technology is the only competitive moat,” he said. “We continue to invest in advancing frontier models and pushing the boundaries of intelligence to new heights.”
Apollo Go robotaxi has completed over 17 million rides worldwide, making it the world’s largest
Baidu’s self-driving ride-hailing service Apollo Go has completed over 17 million rides worldwide, making it the largest in the world. The number of weekly rides recently exceeded 250,000, all of which are fully driverless. To date, these vehicles have logged more than 240 million kilometers of autonomous driving, of which more than 140 million kilometers were driven in fully driverless mode. Apollo Go’s global footprint currently spans 22 cities.
Autonomous driving is reshaping urban life, not just transportation but the broader social ecosystem, Lee noted. He explained that as the cost of robotaxis continues to decline, demand is expected to increase significantly due to improved affordability. “Self-driving cars will become a new mobile living space, opening up countless possibilities,” he said.
70% of top search results are rich media. GenFlow 3.0 becomes the world’s largest integrated agent by user base
Baidu Search has undertaken the most aggressive AI transformation of any search engine in the world, with approximately 70% of its top search results now displayed in rich media formats. “We used AI to restructure the search results page. Rather than just inserting an AI summary, we transformed search from a text and link-based application to an AI application centered around rich media such as images and videos,” said Li.
The company also exposes AI search capabilities through its AI API, which is becoming a foundational technology for the industry. It is already used by 625 partners through Baidu AI Cloud, including major brands such as Samsung, Honor, and vivo.
The company’s AI-powered productivity applications, Baidu Wenku and Baidu Drive, are also prime examples of businesses being reshaped by AI. GenFlow, a general-purpose AI agent built to simplify complex tasks and workflows, announced its 3.0 update. With over 20 million users, GenFlow is currently the world’s largest general-purpose agent. GenFlow 3.0 boasts significantly enhanced multimodality and memory capabilities, enabling collaborative input, processing, and output of content across all modalities.
Baidu also introduced Oreate, a one-stop AI workspace for learning and productivity designed for international markets. It uses a multi-agent architecture that enables end-to-end authoring across all scenarios and modalities, covering documents, slides, images, videos, and podcasts. The platform attracts over 1.2 million users across global markets.
No-code application builder MeDo launches globally; digital human tech debuts in Brazil
Baidu’s no-code application builder Miaoda has been upgraded to version 2.0 and has already been used to generate over 400,000 applications. The event also saw the launch of Miaoda’s international version, MeDo. Now available to developers around the world in the following ways: medo.dev.
The company also announced that it will make its digital human technology available worldwide. The technology debuted in Brazil and is exploring opportunities to expand into key markets such as the US and Southeast Asia, as well as platforms such as Shopee and Lazada.
The company also announced a new real-time interactive digital human. It not only deeply understands the real-world context and provides instant feedback, but also expresses natural emotions with full modal alignment during interactions. In this year’s shopping festival “Double 11”, 83% of livestreamers used Baidu’s digital human technology, the number of participating livestreams increased by 119% year-on-year, and GMV (gross merchandise volume) increased by 91%. In Lee’s view, AI digital humans are the foundational technology and “universal interaction interface of the AI era.”
Baidu launches the world’s first commercially available self-evolving agent Famou
The conference also witnessed the debut of Famou, the world’s first commercially available self-evolving agent. Famou can simulate and even exceed top algorithmic experts, rapidly abstracting complex problems and automatically iterating as conditions change to dynamically deliver optimal solutions. Applicable to complex scenarios across transportation, energy, finance, and logistics. Famou is now officially available through an invitation code. Users can request access by visiting: famous.com.
About Baidu
Founded in 2000, Baidu’s mission is to simplify a complex world through technology. Baidu is a leading AI company with a strong internet infrastructure and is traded at “BIDU” on NASDAQ and “9888” on HKEX. One Baidu ADS is equivalent to eight Class A common shares.
media contact
[email protected]
Source Baidu, Inc.
