We've been hearing the same thing for months as AI is coming to Hollywood. This is now a statement of fact as one company launches the first fully licensed AI video model for professional production.
AI video company Moonvalley has announced the release of AI tool Marey. This was originally announced a few months ago, but it's now available for filmmakers to give it a try.
The company has two major promises with this release. First of all, it creates professional-level videos that are highly editable and controllable. More importantly, you have been fully trained in expressly licensed material, avoiding all copyright concerns from some of our competitors.
This means that Moonvalley could be the first AI company to create scenes for filmmakers.
“MAREY built Marey because they said existing AI video tools wouldn't work for serious production,” said Naeem Talukdar, CEO and co-founder of Moonvalley.
“Directors need to accurately control legal trust in every creative decision and commercial use. Today we provide both and prove that the most powerful AI comes from partnerships with creators, not from exploitation of their work.”
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What is Moon Valley and why is this important?
Moonvalley has been aiming for this position for a while, and has become a prominent alternative to AI videos in the professional world.
It's packed into the AI video market. In addition to big job names such as Gemini and Chatgpt Sora, there are small competitors such as Runway, Pika, Higgsfield and Kling. In other words, it's not just an AI video generator.
However, in addition to its view on non-copyrighted videos, Moonvalley aims to make this new model better than its competitors. It is fully trained with native 1080p video and allows you to consistently create higher quality footage by avoiding user-generated content in your training.
The company claims that Marey can produce sharp images up to 5 seconds at 24 fps. The director can control the movement and camera control of the object, change motion, camera style, and make small changes to the entire image.
Users can try out Marey on a monthly credit-based system. It costs $14.99 for 100 units, $34.99 for 250, and $149.99 for 1000.
Moonvalley positions itself as a Hollywood tool, but it's more likely to appeal to small filmmakers who have a story to tell, but lack the budget to make it happen.
TechCrunch showed the tools in action and detailed the level of control the user is more aware of than the movie. Marey offers free camera movements and allows you to adjust the camera trajectory with your mouse.
Moonvalley plans to roll out more features over the coming months, including lighting, trajectory and character library controls.
For now, this is in its early stages, but Moonvalley has clearly set its sights on breaking the market when it comes to available AI footage for film and television.
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