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Video is more important than ever on social media, whether it’s the vertical format prevalent in short videos on TikTok, Instagram, and YouTube, or traditional marketing videos in feeds across platforms. is rising to According to a report from social media management platform Sprout, two-thirds of his social media users rate short-form videos as the most engaging content online. A new video editing tool powered by artificial intelligence allows anyone to create simple videos without deep expertise.After trying several platforms, I recommend the following Runway and Lumen 5.
Lumen5 is ideal for marketing and social teams who want to create high-quality content quickly using templates and automated processes, even if they have no video editing experience. Runway wants to harness the full power of generative AI within a video editing platform and is ideal for those who have some editing experience or want to learn a slightly more complex platform.
Both plans we chose have multiple subscription levels and a free version to try out the platform. (See the Pricing Details section below for more information on how to choose a subscription tier to suit your team’s needs.)
Note: This review focuses on tools available to marketing and social media teams looking to implement new tools for creating simple videos to post online. This is comparable to design tools such as his Canva and Figma, which made graphic design accessible to individuals and resource-constrained teams. This does not include AI software for experienced editors and content he creators. Many editors and content creators have already incorporated AI-powered tools to speed up their workflows and generate new kinds of footage, like those featured in Coca-Cola’s viral “Masterpiece” commercial. increase.
Our Recommendations:
Lumen5 is primarily a tool for converting text to video, such as blog posts, articles, and research papers. Automatically summarize long texts, use AI to create captions, match footage and images, and split scripts into scenes. Users can also upload their own images and footage to place in the video.
Strong Points
- Lumen5 is the easiest to use of all the platforms we tested. The menus and functions are well organized, attractive and intuitive, and the tutorials are clear and accessible. Both features ease the learning curve for users with no video editing experience learning the platform.
- AI-powered transcription, text-to-video editing features, stock footage to keyword matching tools all performed as well or better than the same features in other software. Even without generative AI, algorithms that can generate new content instead of manipulating existing audio, video, and images, it boasts an impressive set of AI-powered features.
- At the starter pricing tier and above, the Brand Kit makes it easy for marketing and social teams to create videos that match your brand’s look and feel.
Cons
- Templates and designs are not very flexible, and customization is mainly limited to colors and fonts.
- I had performance issues when uploading large files and had to restart the program.
Runway can generate videos and images, train custom models to generate images based on existing data sets, remove backgrounds, extract objects, generate transcripts, and automatically cut scenes within long videos. Detect and cut into short clips.
Strong Points
- Runway offers the most extensive and advanced set of AI tools of all the platforms tested.
- A high degree of customization and a broad set of editing tools, whether AI-powered or not, give users great flexibility in creating content.
Cons
- Video generation is limited to 15 second clips and like any generation AI it’s not perfect. We noticed errors in facial movement-speech synchronization, minor errors in object recognition, and misidentification of black speakers as racial.
- The platform is not very beginner friendly. If Runway is your first introduction to video editing, it may take some tutorials and experimentation until you feel confident working with all the features.
Read the full review at charterworks.com.
