The AI ​​Revolution in Marketing, Marketing and Advertising News, ET BrandEquity

When Meta, formerly known as Facebook, changed its name, people went wild with excitement. We’ve come a long way in technology since that rich man launched a car into space. Naturally, everyone was excited for the next big thing. The term “metaverse” was flying around like confetti, but to me it always seemed a bit gimmicky, like a new flavor of Lacroix. So much so that some people have completely detached themselves from reality. wait a minute! How about good old artificial intelligence? It’s the foundation of every new advancement in technology and the backbone behind bright new toys like augmented reality and the metaverse. So the time has come for Big Tech to start focusing on the basics and find AI to be where it is.

Layoffs from Microsoft’s $10 billion ChatGPT project and Meta’s metaverse efforts are evidence that market leaders are switching bets and doubling down on AI. And now, AI-powered apps and web-based tools are popping up faster than mushrooms after a storm. Brands not only offer Metaverse showrooms and experiences, but also employ generative AI technology to deliver compelling and engaging campaigns.

We firmly believe that the ideal AR and Metaverse experience will only be fully realized when technology is able to harness all human senses and emotions to truly deliver on the promise of immersive experiences. . That’s where AI comes in. Unlock all paths and become a star! Or at least, the Metaverse.

As an entrepreneur leading the tech and growth arm of a cutting-edge tech-driven advertising firm in India’s vibrant landscape, I was sitting front row in an AI revolution that turned the marketing game upside down. And let me tell you It was so wild and full of twists and turns that at times many of us were scratching our heads in wonder (and sometimes banging our heads against the wall). From data-driven insights that make our heads spin faster than a whirlwind, to chatbots that make us think they’re secretly plotting world domination, AI is transforming the marketing industry in a positive way and some not-so-funny things. posed no challenges.

Artificial Intelligence (AI) has come a long way since its inception. It has become a fundamental building block in the development of new technologies such as augmented reality, chatbots and even the metaverse.But now AI is making its mark in the marketing and advertising industry. No longer just a tool used by tech companies and data analysts, it’s a key ingredient in delivering engaging, personalized campaigns.

From H&M’s AI-powered chatbot that asks customers about their style preferences and suggests outfits based on their answers, to using Amazon’s predictive analytics to recommend products to customers based on past purchases and browsing history. AI has certainly revolutionized the marketing game.

But it’s not just about personalized campaigns and predictive analytics. Nike’s “Reactland” campaign showed the magic that can happen when you combine AI and human creativity. Nike used generative AI technology to create an interactive game that lets users design their own shoes. The game collected data about user preferences and used that information to create personalized ads featuring user shoe designs. The result was a highly engaging and personalized campaign that resonated with Nike’s target audience.

AI is more than just a marketing buzzword. In fact, AI is having a huge impact on the industry. Unlocking new realms of creative possibilities. AI-powered content generation tools can analyze customer behavior, optimize keywords, and create content that grabs attention and sparks conversations. For example, I’m sure I’m not the only one Zomato is trying to convince me to order coffee on Monday morning.

Predictive analytics AI uses complex algorithms to predict consumer behavior. This is like a crystal ball for marketers. And programmatic advertising is like having a personal assistant that buys and sells ad space in real time. No wonder McDonald’s used it to target customers closer to their restaurants. No doubt!”

Reading this, you might think I’m just a guy in the tech department obsessed with involving robots instead of humans. But don’t assume that AI will replace us humans. no way! Any AI can only perform as well as the person who directs it. It’s like having a digital assistant in a brainstorming session who can bring fresh perspectives and unique angles (sometimes making us laugh by throwing out quirky suggestions).

In fact, it’s usually the collaboration of AI and human creativity that creates compelling marketing masterpieces. With AI-powered content generation tools, disruptive ideas that fulfill creative wishes and take creative leaps by adding what marketers lack: a touch of human emotion. Content that inspires the marketer to get his genie.

While you may be concerned that AI will take over jobs, in reality AI is creating new opportunities and roles in the marketing industry. AI needs human input for creative decision-making, strategic planning, and understanding customer preferences. Human marketers can harness emotions, tell compelling stories, and create meaningful connections with their audiences that AI can’t replicate. Unless computers can sense and understand complex human emotions, we’re still in the driver’s seat.

Therefore, my fellow marketing professionals, let us embrace the partnership of AI and human creativity and continue to create marketing masterpieces that captivate hearts and minds. The future of marketing in India is undoubtedly exciting, and AI is your trusted ally in pursuing innovative and impactful campaigns. Ultimately, we may be able to harness all of our human senses and emotions to deliver on the promise of the Metaverse of immersive experiences.

PS – If you enjoyed reading this article, I recommend using ChatGPT in the following articles as well. Be creative, of course.