munich, April 22, 2024 /PRNewswire/ — TargetVideo, a leading video technology and advertising company, today announced its latest AI technology integration to streamline content classification for digital video publishers. By using AI, TargetVideo now allows its clients to automatically categorize video content into standardized categories defined by the Interactive Advertising Bureau (IAB).
AI video classification on the TargetVideo platform.
This innovative implementation represents a major advance in the video management process by allowing large publishing networks to automate the classification process. By eliminating the need for manual categorization, publishers can allocate time and resources more efficiently to content creation and monetization strategies. AI-powered classification allows publishers to ensure that their content seamlessly complies with IAB standards, increasing content discoverability and appeal to advertisers. This is especially important in today's climate, where the retirement of third-party cookies is looming and proper video categorization is more important than ever.
“By integrating AI technology into our platform and player solutions, we can significantly streamline the way digital video publishers manage their content,” said TargetVideo co-CEO Uroš Jožić. “This enhancement not only simplifies operations, but also helps publishers maintain compliance with industry standards, ultimately driving greater monetization opportunities.”
About TargetVideo:
TargetVideo is a video technology and advertising company headquartered in . munich, germanywith additional offices belgradeSerbia, and Los Angeles, united states of america. TargetVideo is a trusted partner for digital publishers around the world, providing comprehensive video engagement and monetization solutions through plug-and-play managed video players and versatile video platforms. Additionally, TargetVideo provides brands with a wide range of brand-safe video advertising services, enabling global reach and influence.
For more information, please visit the TargetVideo website: https://www.target-video.com
Follow the company on Linkedin: https://www.linkedin.com/company/targetvideo-gmbh/
Media contact: Bolivoj Ivanovich [email protected]
Photo – https://mma.prnewswire.com/media/2393761/TargetVideo_AI_Video.jpg
Logo – https://mma.prnewswire.com/media/2155483/4166707/TargetVideo_Logo.jpg
SOURCE TargetVideo GmbH
