The battle for viewer attention has fundamentally reshaped the video industry. As viewers increasingly discover, consume, and engage with content through mobile and social experiences, carriers face increasing pressure to reinvent the viewing experience.
Synamedia is building the next generation of video experiences to address this challenge. With today’s announcement* of an agreement to acquire Lumine Group’s video networks business, Synamedia enters its next chapter with a unique mission: to help carriers win back their audiences with an integrated portfolio that accelerates innovation, increases profitability, and simplifies operational complexity.
For more than 30 years, Synamedia has helped the world’s leading carriers navigate major video transformations. With deep industry roots and a track record of world-class people, trusted partnerships, and innovation, Synamedia has the expertise, scale, and operational excellence needed to solve the industry’s toughest challenges. Today, the company is building on its foundation through an integrated portfolio of Go, Senza, Iris, ContentArmor, and Gravity, combining deep video expertise with next-generation technology to help carriers innovate faster, grow audiences, and compete more effectively in the attention economy.
This vision is already gaining traction among carriers around the world.
Synamedia serves many of the world’s leading carriers and media companies and continues to expand its reach through new customer acquisitions and strategic developments, including MTN Group, Mileto Tecnologia, Partner Communications, and BFBS. These reflect growing demand for platforms that help carriers reimagine the viewing experience, grow audiences, increase revenue, and simplify operational complexity.
Go, Senza, and Iris are at the center of this momentum. Built on an open architecture, these products allow customers to benefit from a deeply integrated platform while leveraging best-in-class ecosystem partners.
Innovations in Synamedia’s portfolio include:
Synamedia Go enables streaming, audience engagement, and monetization across mobile and big screen experiences. It was recently expanded with GO Smart and GO Shorts, adding machine learning-powered personalization and short-form content experiences designed to attract a new generation of viewers.
Synamedia Senza reimagines the viewing experience through a cloud-rendered user interface and rapid innovation. Senza Ignite allows operators to transform previously introduced hardware-constrained devices into a modern, continuously evolving display platform without replacing the hardware.
Synamedia Iris unlocks new revenue streams through highly targeted and addressable advertising across broadcast, IP, OTT, and hybrid services, enabling more effective monetization on every screen.
Beyond Go, Senza and Iris, Synamedia continues to invest across its broad portfolio to help operators grow audiences, protect profitability and deliver superior viewing experiences. Synamedia’s security portfolio, including industry-leading ContentArmor watermarking technology, helps carriers protect premium content and stay ahead of piracy. Synamedia Gravity, on the other hand, powers connectivity through intelligent broadband management and simplifies the delivery of top-quality broadband services.
Paul Segre, Synamedia CEO
For too long, the video industry has watched the battle for viewer attention go elsewhere. Consumer expectations are changing, economic pressures are increasing, and carriers need new ways to attract viewers, grow their audiences, and compete effectively. Synamedia is dedicated to changing that dynamic. By unifying mobile and big screen engagement and discovery experiences, consumers can enjoy new experiences previously unimaginable, and our carrier customers can win back their audiences and thrive again.
Dr. Tzvi Gerstl, Head of Media Cloud Technology, Synamedia
These are truly exciting times for Synamedia and our industry. The pressure to reinvent the viewing experience has never been greater, and our portfolio is now focused on helping our customers lead that transformation. By integrating the engagement and discovery experience viewers enjoy on mobile with an innovative big-screen experience powered by the cloud and AI, we’re empowering carriers to redefine video entertainment wherever viewers watch. The battle for attention isn’t over yet. Our platform, technology and expertise help you stay ahead of the competition.
