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If you’ve ever been in digital marketing, or have ever wanted to make a video to showcase your small business or creative endeavor, you know it can be a time-consuming and tedious process. Coming up with a video, writing a script, shooting and retrieving the footage you need, but also putting it all together and editing it for distribution channels like Web, YouTube, Instagram, TikTok, LinkedIn, Facebook and Twitter. need to do it.
Each of these social networks and platforms have their own video publishing options and recommended aspect ratios, making it difficult to cut videos for multiple platforms. But what if there was a way to simplify all of this? Simply copy and paste existing text (for example, a press release or training document) to generate a video directly from it, automatically sized for multiple platforms.
This is the promise of a new in-browser text-to-video AI generation capability announced today by Swedish Software-as-a-Service (SaaS) company Storykit.
Video from any text (including meeting notes)
Storykit’s new features enable marketers and anyone interested in generating videos to quickly transform written content into SEO-friendly video campaigns. Users simply paste text into her web-based “AI scripting” field in her Storykit and the tool generates new video scripts from it.
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A StoryKit spokesperson told VentureBeat in an email that the feature is built on top of OpenAI’s GPT-3, 3.5-turbo, and GPT-4 for the “scriptwriting part,” but that the “storyboard and story The board uses its own AI, Coen. video construction. ”
Storykit says the tool can turn any text into a video, from product descriptions to blog archives to minimal notes. The company’s website says: Is it just the skeleton of an idea? A half-murmured voice memo? It works too. ”
Storykit’s AI combines text with the right images and clips to generate a comprehensive video while preserving your brand’s message and identity. Fredrik Strömberg, his CPO and founder of Storykit, said, “Because the videos are based on their own input, users can trust that their message is on-brand.” .
VentureBeat’s testing of the new software has met with mixed success. Initially, the tool gave me a “too many requests” error message, but within seconds, I was able to generate a suitable video script from the StoryKit news release itself.
Storykit’s new text-to-video AI tools enable enterprise customers to instantly translate scripts and videos into multiple languages. A helpful drop-down menu contains categories for the types of videos that enterprise customers large and small want to produce, such as recruitment, case stories, e-commerce, and experimental.
Storykit strategy
Storykit believes this could democratize the video creation process and streamline workflows for businesses around the world. Peder Bonnier, his CEO and founder of Storykit, calls it a “game changer.”
Founded in 2018, Storykit now has over 1,000 customers, including BKS Bank, who use the company’s video creation capabilities to produce high-quality content at scale.
According to Bonnier, the new AI tool aims to extend the video-making process and make it accessible to individuals in non-professional roles.
“Put your source material into the tool, select the desired output, and you’re done,” says Bonnier. “This means that video production is no longer a specialized role, but a job that anyone can do.”
The company does not publish prices on its website (there are various price range options that customers can inquire about). We offer a free trial version of the software that allows customers to create multiple videos.
According to the company, Storykit aims to help customers capitalize on the popularity of text-centric videos on social media that many watch without audio. The company’s new Text-to-AI tool joins others in a rapidly changing space, such as Runway ML’s new mobile app, which was released last month.
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