A new report from the entirely human media reveals that nearly 20% of video games released on Steam in 2025 use generated AI.
Totally Human's report recommending games, books, shows and films using machine learning and generative AI reported about 7,818 games with steam disclosed using generative AI. This represents about 7% of the total available steam library. For games released on the platform in 2025, under 20% (about once in 5 games) use or at least disclose AI.
In total, this is an almost 700% increase in games using generative AI with steam, according to a 2024 report on the same theme from Totally Human Media.
Game Rant is the most popular game that makes its generative AI disclosures My summer carA vehicle simulation game that allows users to build, modify, adjust and execute car maintenance. Game Rant reports that it sold 2.5 million units. The disclosure states, “Developers explain how games use AI-generated content like this. There are several AI-generated paintings within the main house. ”
It appears that completely human has collected this data from Steam itself. This requires game developers to disclose their use of generator AI from January 2024 onwards. We did not respond immediately to requests for comment from Mashable.
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In Reddit threads about fully human articles, many commenters said that if a game uses AI, the game will automatically be on the “ignore” list.
“You should tag it to be an ignored category,” one user wrote.
“More and more Steam games are on my ignore list,” another user wrote.
Generally, even commenters who were not completely opposed to AI in the game write that they were turned off by the move.
“Many cool games on Steam Next Fest immediately put me off when they realised they were using Genai.
However, there is a nuance to many steam users.
“It's not surprising in this era. Everyone in every company is pushing for AI use, and it's not surprising that the entire gaming industry is pushing for it,” one user commented on Reddit. “AI assets are so easy to find so far, as you definitely know, but I get the feeling of, “For all AI, what am I paying?” and agree. I don't think you'll be concerned about using AI for simple things like UI elements and unit cards. ”
topic
Artificial intelligence games
