Hong Kong – Standard Chartered Hong Kong, in partnership with Dentsu Hong Kong, has launched the first AI-enabled premium travel video that combines imaginative storytelling and data-driven media execution to create an “unfilmable” cinematic experience.
This campaign marks a shift in the way financial brands approach travel storytelling, using generative AI to push the boundaries of traditional production. Instead of relying on new filming, the team reworked existing footage and placed personalities Grace Chan and Torres Pitt in a digitally created environment themed around exploration and premium travel experiences.
To execute this campaign, Dentsu Hong Kong used OpenArt as an aggregation platform alongside tools such as Google’s Veo to generate environments that would be impossible to achieve with traditional photography. Additional technology was applied to maintain visual consistency and ensure talent identity matched brand guidelines across different scenes. This modular approach reduced production schedules from months to weeks.
On the media side, the campaign incorporated AI-powered insights to guide targeting and distribution. Dentsu Hong Kong used Google Gemini to analyze frequent flyer search behavior and travel-related content engagement to identify audience intent, including interest in frequent flyer accumulation and premium travel benefits associated with the Standard Chartered Cathay Mastercard. Insights from YouTube data, such as sentiment and keyword analysis, were used to select channels and place content.
These signals were translated into a curated media plan across search, YouTube, and social platforms, supported by automated bidding and creative optimization. AI continuously adjusted targeting throughout the campaign, tracking performance across metrics such as qualified visits, depth of engagement, and completed apps.
WaiChung Au, Managing Director, Media, Dentsu Hong Kong; “By uniting creativity, media, and AI as one disciplined system, supported by OpenArt as a strategic partner and leveraging Google tools, we have delivered storytelling with an ambitious vision, great execution, and responsible impact.”
The initiative highlights the increasing use of AI in both creative production and media planning as brands aim to streamline workflows while improving campaign relevance and measurable outcomes.
“Today’s customers are looking for experiences that are aspirational, personal, and emotionally moving. Embracing AI-powered video creation allows us to reimagine travel storytelling beyond traditional production while maintaining premium standards and delivering the trust customers expect from their banks.” Mr. Haymans Huang is Global Head of Wealth and Retail Bank Marketing, Standard Chartered Hong Kong.
