The acquisition comes one year after the addition of robust sports technology and content to Minute Media's portfolio, culminating in a 360-degree solution.
Right-handed people, leagues, teams, publishers, marketers
New York, September 22, 2025 (Globe Newswire) – Minute MediaToday, a leading global technology and sports content company, Video over. Magnifi, a leading product of Videoverse, an AI-driven SaaS technology platform, allows content owners and rights owners to automatically detect key moments, create highlights in real time, and efficiently distribute compelling short-form video content.
By adding a video version, Minute Media will provide unprecedented value to the sports content ecosystem and promote partnership capabilities between the parties. With the acquisition, Minute Media will deploy fully integrated creation, distribution and monetization solutions and promote strategic partnerships with top teams, leagues and coalitions around the world. Additionally, existing Magnifi clients can seamlessly leverage Minute Media's industry-leading distribution and monetization solutions to enhance the ROI of their video assets.
In the fast-paced sports arena, Videooverse's Magnifi quickly delivers partners' standout moments to fans of the platform, capturing the essence of the game with unparalleled speed and accuracy. Powered by AI, Magnifi leverages computer vision, natural language processing, and machine learning to analyze visual and audio cues, identify highlights, and enhance fan video content. The product integrates Genai features, including multilingual subtitles, automatic thumbnail generation, metadata generation, and a dynamic rule-based engine that automates end-to-end processing, making it an all-in-one editing workspace that enhances your content team.
“We are excited to introduce video-rich teams to passionate teams and robust media families to bring in a full stack solution for teams and leagues, from creating teams and leagues to distribution, monetization, and even AI-owned and operational brands, partners and clients, and to experience creating AI power and to be in top condition,” he said. ASAF Peled, founder and CEO of Minute Media.
Vinayak Shrivastav, co-founder and CEO of Videoverse“This is the crucial moment of our video-over journey. Our core belief is that AI should empower sports media rights holders to unleash greater value from content. Partnering with Minute Media not only accelerates our global vision, but also amplifies our ability to serve global rights holders and publishers, as well as our ability to reconstruct how short-form content is delivered and running.” He added, “Together, we unleash a powerful synergy in the distribution of AI-driven creation-to-monetization.”
Videooverse technology promotes critical extensions across the Minute Media ecosystem, enhancing the STN video platform for leagues and publishing
