Sojern Platform Adds AI-Powered Travelers
July 4, 2023
Travel specialist Sojern enhanced its travel marketing platform with AI-powered audience segments to help marketers target the right customer groups and maximize ROI.
Sojern provides multi-channel marketing solutions that leverage artificial intelligence and traveler intent data to drive direct demand for over 10,000 hotels, attractions, tourism boards and travel marketers. Automated audience segmentation and optimization will allow brands to engage with relevant audiences in real time and run customized campaigns at scale while complying with privacy regulations, said Sojaan.
With this update, the platform integrates first-party offline customer data (including access to historical booking data across various distribution channels) and combines this with AI-powered audiences to understand consumer behavior and Provides deeper insight into preferences. Audiences will be accessible through the company’s Traveler Audiences To-Go service across multiple advertising platforms, allowing users to identify and engage with former customers currently in the market.
The company also empowers retargeting, reactivation and audience prospects with data from Sojern’s traveler ecosystem, allowing advertisers to gain a “broader view of their customers” beyond their own channels and walled garden media platforms. It also says that you can acquire “field of view”. Kurt Weinsheimer (pictured), Chief Solutions Officer, commented: “At Sojourn, we have always believed in the potential of AI to enhance the travel experience. The latest version of our platform benefits both our travel marketing customers and their end consumers.
Website: www.sojern.com.
