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Snap has made AI chatbots available to all users, less than two months after introducing them as a premium feature for paying subscribers, the company said Wednesday.
Known as My AI, the bot is powered by OpenAI’s ChatGPT and acts as a social companion and knowledge storehouse for Snap users.
Snap CEO Evan Spiegel said in a keynote at the Snap Partner Summit in Los Angeles on Wednesday, “We are using My AI to make conversational artificial intelligence useful and fun for our communities, while keeping them safe.” We are also working to establish guardrails to keep it safe.” .
As a purple-skinned avatar (which can be changed to blue, green, pink, or green skin), my AI can suggest jokes to tell friends based on circumstantial evidence, recommend local activities, or connect Snapchat Lenses to your video content. For paying Snapchat Plus subscribers, My AI can also respond to your snaps with unique AI-generated images. For all users, it’s very visible in the app: it’s pinned to the chat tab above your conversations with friends.
In February, Snap first made My AI available to subscribers of its premium service, Snapchat Plus, which costs $3.99 per month. Since My AI leverages OpenAI’s ChatGPT at launch, the bot existed as a more restricted version of ChatGPT. This is because the bot is designed to comply with Snapchat’s trust and safety guidelines. VergeThis means not writing essays or answering sexually explicit questions. From the age of 13 he is especially important because 90% of him 24-year-old Americans are her Snapchat users.
The announcement comes at a time when social media companies are plunging headlong into AI. Meta salespeople have reportedly stopped pitching the Metaverse and are instead brandishing the company’s AI-powered advertising tools. informationOf course, TikTok powers its viral For You algorithm with artificial intelligence. YouTube is deploying its AI-based tools to attract video creators, but Google’s parent company CEO Sundar Pichai is calling for regulation in this area.
At the Partner Summit, Snap also announced big pushes for creators and creator monetization, as well as new augmented reality tech, community and map features.
