Should retailers let AI talk to consumers?

April 27, 2023

Recent surveys show that consumers are not only curious, but increasingly concerned about the potential threats that come with the advent of artificial intelligence (AI). ChatGPT and other generatives AI.

Recent Research conducted by Forbes Advisors found 76% of US consumers were concerned about misinformation from AI tools such as Google Bard, ChatGPT and Bing Chat. Most were concerned about the use of AI in product descriptions, product reviews, chatbots to answer questions, and personalized advertising.

The findings suggest “consumer demand for transparency and ethical AI practices to foster trust between businesses and their customers.” forbes.

a Questionnaire from CX platform DISQO A survey conducted in early March found that 34% of U.S. adults believe generative AI tools should not be used for most consumer content (43% of baby boomers 21% of Gen Z).

The top five concerns about AI were declining accuracy, cited by 45%. Lack of relationships, 38%. Negative impact on work, 36%. Low emotional depth, 35%. It’s even more biased at 29%. 68% were lower Overall knowledge level of AI-generated content tools.

Patrick Egan, Director of Research and Insights at DISQO, said: in a statement.

a Morning consultation questionnaire More than half of Americans believe the integration of AI into products and services is the future of technology, according to a survey conducted in mid-February, but less believe AI technology will be developed responsibly. Only one-third are. A third trust AI to deliver fact-based results.

“You don’t have to be afraid, but you have to be in control.” Massachusetts Congressman Jake Auchincloss told The Morning Consult. “It’s not like social media, which has been allowed to expand and affect so much of our private and public lives before we’ve actually dealt with it. Is not.”