Filmmaker Shakun Batra, known for films such as ‘Kapoor & Sons’ and ‘Gehraiyaan’, recently launched the AI arm of his storytelling studio Jouska Films. A video introducing the correct way to pronounce a studio’s name has attracted attention online, with many praising it as a “correct way to use AI” and a smart and effective use of AI.
Shakun Batra’s AI video film impresses fans
On Friday, Shakun took to Jouska AI’s official Instagram page and shared a quirky AI-generated video explaining the correct pronunciation of the studio’s name. The visually imaginative clip featured people floating through the air breaking down the pronunciation step by step, before the pilot announced the pronunciation over the aircraft’s intercom. He shared the video and captioned it, “Jouska’s official pronunciation guide. Say it correctly. Made with AI.”
Ranveer Singh seemed to like the concept and commented, “Hahahahaha great.” Ananya Panday wrote: “Insane.” Aparshakti Khurrana added, “Wow!!!! I love it.” Fans also praised the video. One comment read: “AI is being used exactly as it was intended…to create cool concepts, epic things!!!” Another wrote: “My brother uses AI the best.” A third comment read: “Wow, probably the best use of AI I’ve seen (or heard) of.”
In 2025, Shakun collaborated with Google India to produce a five-part video series featuring short film episodes across genres such as action, comedy, and science fiction. All of these were created using AI. His first video, “The Gateway Car,” was his first car chase sequence. In an interview with Moneycontrol, he said, “I had never done action before, and the way I envisioned the sequence was not possible in a traditional production, at least not quickly or within the resources we have. Thanks to AI, we were able to visualize it, block it, and build it without months of preparation or permission.”
He added: “It’s definitely the start of something, but whether it’s a revolution or not depends on how you use it. If you’re using AI just to replicate what already exists, it’s not revolutionary. But if you can use AI to open the door to new voices and new ways of working, it can be transformative.”
About Shakun Batra’s recent works
Shakun’s last film was in the Amazon Prime Video original ‘Gehraiyaan’ starring Deepika Padukone, Siddhant Chaturvedi, Ananya Panday and Dhariya Kalwa. The film, released in 2022, received mixed reviews, with criticism directed at the script and climax. The filmmaker has not yet announced his next project.
