Seven in 10 (69%) IT leaders believe that AI is not successful in sacrificing the company's money. Storm Technology.
A similar percentage (71%) believes that if they do not invest effectively in AI, organizations will lose market share or competitive advantage within three years.
Surveyed Kensus as a whole In April, 200 IT decision-makers were split evenly between Ireland and the UK (100 each).
Approximately 82% agree that they need to invest in updating competitive technologies and tools, and two-thirds (66%) believe that it takes too long to leverage AI, rising to 77% in Ireland.
Around 63% say the company has become disillusioned with AI and has risen to 70% in Ireland, while 77% agree that in 2025, organizations should spend more on AI.
Respondents expect companies to spend an average of 491,250 euros on AI this year, up 42% from their estimated AI spending in 2024 (346,213 euros).
Of all respondents, AI (35%) is one of the top five priority areas to spend over next year. Others include Cybersecurity (37%), Cloud Infrastructure (30%), Data Analytics (25%), and Technology Training (26%).
Currently, if a company is using AI, 36% are deployed in operations, followed by marketing (35%) and finance (31%).
The study revealed key benefits such as using AI drives business growth (29%), improved customer service (28%), and improved data analytics, reporting, or insights (28%).
However, a fifth (20%) of Ireland's respondents cite business growth as the main advantage of AI compared to 38% of their UK counterparts.
When it comes to how real outcomes are driven by AI in all respondents, faster data analysis came to the forefront (35%), followed by increased productivity levels (25%).
Reduced customer response times (24%), improved profitability (24%) and automated processes (23%) have finished the top five.
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