ServiceNow wins Netty Award for Best Use of AI for Accessibility

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ServiceNow has been named a 2025 Netty Awards winner for Best Use of AI for Accessibility for voice input for Now Assist, a generative AI-powered feature that redefines how enterprise software approaches accessibility, speed, and ease of use at scale.

— ServiceNow won the Netty Awards’ Best Use of AI for Accessibility award for voice input for Now Assist, a generative AI-powered feature that enables users to meaningfully and quickly complete enterprise tasks hands-free. Rather than treating accessibility as a compliance requirement, ServiceNow has built a system shaped by more than 100 hours of direct testing with employees with disabilities through the TruAbility Network and Accessibility Product Advisory Board. While most enterprise platforms rely on standards-based accessibility, which can still slow workflows, Voice Input for Now Assist uses ServiceNow’s AI platform to speed up commands and results with real-world precision. It also supports short-term use cases, such as employees managing temporary injuries that require separate voice software. ServiceNow’s win reflects a broader shift in which accessibility is viewed as product innovation, with new features already on the roadmap such as always-on listening, adjustable speech rate, AI-generated page summaries, and domain-specific voice commands for complex workflows.

Proof: Faster tasks, improved usability, real ROI

ServiceNow ratings are based on proven results. In formal testing, participants with disabilities completed tasks 41 percent faster using Now Assist’s voice input and rated the experience’s ease of use 47 percent higher. These benefits represent a significant improvement in how enterprise workflows feel on a day-to-day basis. Multitaskers and mobile workers also report measurable time savings, and the benefits extend beyond the disability community. Some users said they regained 30 to 45 minutes of time when reviewing tasks at the beginning of the day. Corporate buyers have responded strongly, with comprehensive capabilities becoming a significant differentiator in competitive RFPs and large bids. This functionality is already being rolled out across a variety of areas, and expansion is underway across IT, HR, and customer service workflows. ServiceNow also focuses on its talent advantage, as workers with disabilities remain underrepresented in the technology industry. Voice Input for Now Assist shows how comprehensive AI can drive productivity, brand leadership, and company growth.

Comprehensive design process behind the win

Voice Input for Now Assist was created through ServiceNow’s Inclusive by Design approach, which integrates accessibility into every stage of the product development lifecycle. This process begins with listening, and our internal disability community identifies real barriers before development begins. Teams should be designed for the full range of human abilities, rather than built for the average user. Pre-tested accessible components prevent the reintroduction of common barriers, and a dedicated accessibility team validates your design before you start coding. Feedback loops with product advisory boards ensure real-world experience guides continuous iteration. This feature was shaped by more than 100 hours of collaboration with employees with disabilities to identify where task acceleration is most needed and where voice navigation would have the greatest impact. The result is a system that improves the overall intuitiveness of the product for all users and improves ease of use for users with ongoing accessibility needs. Its execution reflects creativity based on empathy and real experience.

Setting a new standard for comprehensive enterprise software

The success of Voice Input for Now Assist is a milestone not only for ServiceNow but for the broader enterprise software industry. This reframes accessibility as a driver of product innovation rather than a post-launch requirement and strengthens ServiceNow’s position as a leader in equitable technology. For employees with disabilities, participation in daily workflows is instantly improved. It provides less friction and more flexibility for workers with temporary limitations or who prefer hands-free interaction. It sets a new performance standard for the industry by proving that accessibility can be a key source of speed, efficiency, and competitive advantage. The Netty Awards prove that inclusive design is a strategic priority that aligns customer expectations, product innovation, and talent attraction in the modern workplace.

About ServiceNow

ServiceNow is a global enterprise software company that develops platform-based technologies that help organizations digitize their workflows, improve operational efficiency, and transform employee and customer experiences. With a focus on inclusive innovation, ServiceNow continues to build capabilities that expand access and unlock productivity for all users.

About the Company: Netty Awards is a leading awards program celebrating excellence in technology, marketing, design and more. Supported by industry experts and extensive media coverage, the awards have recognized global brands, Fortune 500 companies, emerging disruptors, and more. Attended by thousands of industry professionals each year, the Netty Awards continues to be a trusted benchmark for recognition and success in the digital age. For more information, visit netyawards.com.

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Organization: Netty Awards
Website: https://nettyawards.com/

Release ID: 89177489

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