Television writers and actors may have reached an agreement with studios after a strike partly linked to AI policies, but now it's game industry performers on the picket line. Labor union Sag-Aftra is calling for a strike for the “Interactive Media Contract,” a contract negotiated with major game publishers such as Activision, EA, and Take 2 on behalf of human performers working in the games industry.
A sticking point in the negotiations is AI. “The video game industry generates billions of dollars in profits annually, and the driving force behind that success are the creative people who design and create those games, including the members of Thug Aftra who bring memorable and beloved game characters to life. They deserve and are demanding the same fundamental protections as performers in film, TV, streaming and music: the right to fair compensation and informed consent for AI use of their faces, voices and bodies,” said executive director Duncan Crabtree Ireland.
The concern here, just as with TV, is that companies that employ performers (for voice-over or motion capture in games, for example) could use the data to train AI models and ultimately never need to employ those humans again.
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