AI startup Roll is an AI-powered video production platform that claims its software enables anyone to create professional, studio-quality remote videos in minutes with just an iPhone.
It was only a matter of time before AI-based software reached the consumer and prosumer level. AI is both interesting and scary, and it will be interesting to see where this technology takes us.
Built on proprietary AI and cloud technology, Roll allows users to record remote video calls in broadcast-level quality, add AI-generated special effects, and improve performance by 30x over traditional video production workflows. Publish your content as fast as you can. The Roll iPhone app is free to use and the entire AI-powered platform is available as a free trial with paid subscription options.
So how does it work?
Role-pair your iPhone’s camera sensors with massive AI models in the cloud to turn your iPhone into a pseudo-professional video production studio. Roll recreates the room in 3D on the cloud and allows you to move the virtual camera. This allows users to get professional image quality with bokeh, multicam shots, motion graphics, AI simulated sliders, dollys and jibs, all on the iPhone.
Roll’s vision is to democratize high-end video production and make it easy for anyone to create high-quality videos using the equipment they have at home. High-budget shoots typically require studios, crews, and multiple cameras and equipment to achieve the image quality, multi-camera angles, and cinematic camera movements found in broadcast TV shows. Over the last few years, businesses and some TV programs have opted to use video conferencing tools for their primary needs for remote production, but this has resulted in quality due to the benefits of flexibility and ease of use. It is often sacrificed.
Roll claims it promises the best of both worlds, with no studio or equipment required, and broadcast-quality production at a fraction of the cost and time of production.
Using the latest in cloud computing and AI technology, Roll automatically generates the final edited video, eliminating the need for editing entirely and delivering a publish-ready video in minutes. .
for whom?
Roll is designed for creators interested in producing high-quality, long-lived videos that represent their brands and bring their stories to life. This can be video podcasts, executive interviews, customer testimonials, webinars, fireside chats, virtual meetings, etc. Or hiring a professional video production company and investing in high-end camera equipment to produce professional videos. It is possible anywhere.
Like most creative tools, Roll expects to be used and bought by the creative teams that create content. Roll focuses on the ‘prosumer’ market, including consumers, independent content creators, podcasters and influencers creating their own content. And from small teams and small businesses creating their own marketing content, to in-house corporate marketing and video teams, video production agencies, and ultimately large media companies delivering quality bread and butter. We target a wide range of companies. video content.
Roll has two core products that work seamlessly together to create high quality videos. They have the ability to propagate context across software boundaries. Owning the end-to-end experience from capture to editing to publishing allows you to create a final video result that incorporates all the context of your capture into an optimally produced and edited video.
- Role iPhone App: Capture and record high-quality video calls from your phone and automatically upload them to the cloud for storage and processing.
- Role WebApp: A SaaS platform for previewing, accessing, sharing, downloading, editing recordings and collaborating with your entire team
Features of the roll
- Broadcast Quality: Roll combines all the best of portrait and wide scene capture in high dynamic range (HDR), uses AI to apply cinematic bokeh (background blur), and is on par with professional studios and cameras produces a video quality of
- Multicam studio shot: Roll simultaneously captures and generates two different camera shots, wide and close-up, from a single phone. This will allow the user to create videos using professional multi-camera studio shots with just her one mobile phone.
- AI-generated 3D studio: Roll uses generative AI to recreate rooms in 3D space, allowing virtual cameras to move around, simulating the movement of expensive studio cameras., Pan left and right, dolly, crane, etc. All done without moving your phone.
- AI automatic editing: No more time-consuming video editing. Roll automatically creates a professionally produced and edited multi-camera video minutes after you finish shooting. All completely edited by Roll AI.
- Role editor: Roll automatically transcribes your videos and puts them into a powerful and easy-to-use text-based editor. Cut lines, change camera angles, add camera movements and visual effects with the click of a button. You can also collaborate with your team in real time. (coming soon)
- Shoot Once, Publish Anywhere: Publish directly to any social media platform with automatic reformatting (TikTok Portrait, YouTube 16×9, Instagram Square) (coming soon)
According to Roll, the company’s video is sharper than any iPhone capture video on the market. It’s the only remote video calling solution that records in HEVC, they claim, with the same file size he gets twice the bitrate and higher image quality. It also says it is the only company using generative AI to simulate high video production effects.
Roll uses proprietary machine learning and AI models at every stage of the process.
AI-assisted capture: Roll uses the iPhone as the main capture device and the app records local video/audio and collects metadata for use later in the video production process. Every scene in a recorded call records metadata about that video, including face and body detection, recording conditions, lighting conditions, and distance from the camera. It then automatically adjusts your phone’s camera and sensors to optimize for the environment. It provides real-time feedback and composition and lighting instructions to ensure the highest possible quality recordings.
AI-powered video processing: Based on the latest academic research, Roll developed its own large-scale computer vision AI models for segmentation, depth analysis and 3D restoration in the cloud. Captured data can be used to recreate the scene in 3D space and fill new parts of the scene using generative AI. This allows you to move the camera around the room however you like. Roll says it can simulate camera movements and effects that were previously only available on sophisticated Hollywood studio equipment or his specialized VFX editor.
This technology provides basic functionality for simulating any visual effect the user desires. Early use cases they’ve tried are camera movement and text/image overlays.
Roll used the Roll Platform to internally record over 22,000 video calls to create a unique dataset. Don’t rely on other people’s content or datasets to train your model. All data used for training is fully anonymized and is used only to improve spatial and depth measurements that help recognize high-quality camera-quality equipment.
Philosophy on Generative AI
Today, generative AI is too often associated with creating fake content out of thin air. That’s not Roll’s philosophy. No fake pixels, people, or scenes are generated. They want to democratize access to high-quality video production, so they use generative AI purely as a productivity tool. By using AI to generate effects that would normally require thousands of dollars of expensive studio equipment to create, Roll says that anyone with an iPhone can access high-end production capabilities. is made available.
Roll does not generate content without your explicit knowledge and consent. Users create their own videos using the Roll platform and use AI to improve the production quality of those videos. Fake content is never generated, according to Roll. If you see a person speaking, it’s a real person from the actual filmed footage.
Roll’s AI is used to understand 3D depth in the scene and is independent of who is sitting in the room. The model is like an advanced AI version of the iPhone lidar hardware, leveraging data to understand depth and shape within a scene, but not generating or recreating specific people or scenes. never.
roll early pricing model
As previously mentioned, the Roll iPhone app is free to use and the entire AI-powered video production platform is available as a free trial with paid subscription options.
Please note that this price represents initial thinking and will change as more data becomes available.
| freeTry before you buy | creatorfor individuals | Professional For professional creators and small teams | enterprisecustom plan | |
|---|---|---|---|---|
| free | $49/user/month | $199/user/month | inquiry | |
| recording time | 2 hours (1 time) | 5 hours/month | 15 hours/month | custom |
| Editor | host only | 1 additional editor | 3 additional editors | custom |
| off screen producer | ✔️ | ✔️ | ✔️ | ✔️ |
| AI functions | ||||
| – Multicam capture | ✔️ | ✔️ | ✔️ | ✔️ |
| – Smart composition and lighting detection | ✔️ | ✔️ | ✔️ | ✔️ |
| – Cinematic bokeh | ✔️ | ✔️ | ✔️ | ✔️ |
| – Automatic editing | ✔️ | ✔️ | ✔️ | ✔️ |
| – VFX camera effects (pan, dolly, crane) | ✔️ | ✔️ | ✔️ | ✔️ |
| remove watermark | ✔️ | ✔️ | ✔️ | |
| Admin management* | ✔️ | |||
| Central billing* | ✔️ | |||
| Dedicated Support* | ✔️ |
*coming soon
thought
Now, this all sounds great, but let’s be realistic here. It is not a substitute for trained professionals or specialized equipment. AI is certainly advancing rapidly and we need to be ready for it, but at least in my opinion AI is not yet at a level that will take away the jobs of professionals in our industry.
And Roll’s pricing seems pretty ambitious, considering programs like DaVinci Resolve and major NLEs can be bought or subscribed to for far less money.
who is roll?
Roll Camera Inc is a cloud computing and AI-based video production platform that allows users to record remote video calls in broadcast quality using only their iPhone and stream that content up to 30x faster than traditional video production workflows. It claims that it can be edited and published at . Roll is headquartered in his San Francisco Bay Area and has teams distributed around the world.
Roll’s founding team previously led Box, GoPro, Technicolor, Epic Games, and Twitter.
