Reese Witherspoon’s AI promotional video leaves fans furious after feeling betrayed

AI Video & Visuals


Reese Witherspoon has built a brand as an advocate for books and reading, not just for women, and Reese’s Book Club, founded in 2017, is still going strong.

A woman wearing a tailored suit is sitting with a microphone during an event. She is seated in an elegant setting, with the event branding visible behind her

Eric Charbonneau/Getty Images

So when she recently posted a video on Instagram and Threads promoting AI and saying, “It’s time to learn about AI before it gets too far ahead,” many people were kind of offended. As you know, this technology is built on the stolen works of thousands of writers and artists, and the very creators are at risk of losing their jobs.

Reese Witherspoon holds a blender in her kitchen, overlaid with text encouraging AI to learn before it gets too advanced.

Rather than using her massive platform to advocate for regulation of the AI ​​industry that could protect women and artists, Reese is pushing the idea that if you don’t get in on the technology, you’ll be left behind. She previously spoke about how women in the film industry need to leverage AI, but now she extends that idea to all women. She includes an anecdote from her own personal book club. Of the 10 women who participated, only three had used AI and only one knew how to use it effectively. In some ways, this could suggest that not only are the majority of people avoiding AI, but that an AI takeover is not inevitable, as the industry suggests.

It looks like someone in the kitchen is holding up their finger and talking. The text on the image should look like this: "And it was just one person."

Still, Reese parrots the discourse of fellow AI engineers and tries to frame it as a kind of feminist, female-boss movement to take advantage of AI: “We need to learn a little bit to catch up. And the truth is, all of my kids use this every day. I think we should learn the basics together… and learn some really good tools that will make our daily lives easier and better.”

People in the kitchen are animated and talkative, suggesting a need for continuous learning. The subtitles will look like this: "Therefore, you have to learn little by little to catch up."

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Full video can be seen here:

This video was not well received by her viewers. Author Roxanne Gay replied, “Absolutely not.”

A social media post by user roxanegay74 reads: "Ah, Reese. Absolutely not." With engagement icon below
Roxanne Gay responds to a tweet about learning AI, humorously stating that she will "dust," Check out the original post's points about the inevitability of AI

Other writers also objected.

Screenshot of a social media post by user authorbkorison. “It says you don’t have to try meth to hate it.”

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Comments that question views on technology and discuss creative resistance to AI and environmental issues related to data centers.

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Social media post by @bydonmartin criticizes someone in the film industry for not recognizing the impact of AI on newcomers
Social media post by alix.e.harrow: "Personally, I'm very proud of 7 out of 10 women." With heart emoji. Liked 3,707 times
Comments expressing concern about AI data centers impacting clean drinking water and preserving human skills and critical thinking

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Social media comments express disappointment in a woman known as a champion of books and urge her to understand the harm to creatives

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A social media post by author Maggie Gates reads: "Men have more work to do than women. Those are usually not good things."
Posting a question asking why it is wrong to interpret women's low use of AI as

People also pointed out that this isn’t the first time Reese has promoted the use of controversial technology as a feminist act, bringing up that a few years ago she was obsessed with NFTs (which were also treated as inevitable and necessary, and which were not).

labmuffinbeautyscience's Instagram post asking about the results of the World of Women NFT project, 173 likes and 4 comments

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Reese Speightsman’s comments suggest reminiscing about Reese’s past involvement in cryptocurrencies and NFTs and learning from those mistakes
Emily Ray Foley criticizes NFT marketing strategies and talks about the negative effects of data center and AI dependence

In general, people were really, really angry.

A social media post by Amara Rosa reads: "Trying to sell generative AI as an act of feminism is incredibly despicable."

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Comment from breezleweezle_: "Are you being held hostage? *** Is this it?" 496 likes

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The comment, "AI is replacing women's jobs, but let's talk about how great it is." With engagement icon below
Social media comments suggesting that not using something will stop monetizing it, benefiting the brain, society, and the environment.
The comment says: "This is very unfortunate. **** A.I."

What do you think about Reese’s comments on AI? Share your thoughts in the comments section below!

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