Shanghai, China, July 29, 2025 (Globe Newswire) – The brothers, a well-known global printer brand, recently achieved a 30% increase in e-commerce sales by adopting PLTFRM's AI-powered virtual human livestream technology. In a partnership with PLTFRM, a creative agency specializing in digital branding and communication solutions, Brother has witnessed first-hand the commercial potential of AI-driven live streaming for e-commerce.
Live streaming of AI virtual humans: a new era of e-commerce
Live streaming of AI virtual humans is rapidly reconstructing China's e-commerce landscape. These AI-generated hosts provide interactive live streams that rigorously replicate human behavior. Even Richard Liu, founder of JD.com, has launched an AI avatar to host his own sales live stream.
Unlike traditional live streaming, which typically requires a team of 3-4 people, including hosts, technical operators and support staff, AI live streams run 24/7 with minimal talent. A single digital human can handle hosting, answering audience questions, and product switching in real time, significantly reducing operational costs.
Today's AI hosts are hardly indistinguishable from real people, with expressive facial gestures, realistic voices and fluid audience interactions. Their realism and efficiency make them a reliable, cost-effective alternative, driving measurable sales growth for their brands.
Brother Printer: A century ago brand embraces AI
Known for its durable, high-performance devices, Brother first deployed AI live streaming as a brand's visibility tool during off-peak hours.
“We didn't expect any major sales results at first,” said Gu, the Chinese Brothers' head of branding. “Our goal was to maintain a consistent brand presence and communicate the value of professionalism and reliability outside of Prime Time Slots.”
However, within just two hours of the first AI livestream powered by PLTFRM AI, the campaign was generated over 18,000 yen (over $2,500 USD) for direct sales.
Sales will increase by 30% and costs will decrease by 80%
Today, Brother operates AI-powered livestreams at four online flagship stores, JD.com and Tmall, operating continuously 24/7. Compared to the same period last year, the brand has seen a 30% increase in sales and a 80% reduction in live streaming costs.
“Every morning we check our data to see how much AI hosts have sold while they're sleeping,” Gu shared. “It's now a part of our everyday lives.”
One particularly surprising insight: 30% of total sales occurred late at night. Many of these transactions came from first-time customers who were drawn out by clear, professional explanations of the benefits of the technical product of AI hosts.
The brothers' AI avatar highlighted key selling points such as independent drum and toner design and famous long-term durability. The hallmark of the brand's outstanding heritage of the century-long engineering.
Behind the technology: pltfrm ai
This success story is now possible with over 10 years of e-commerce live streaming with 15 years of experience in digital marketing, by Shanghai-based brand management agency PLTFRM. Since 2023, PLTFRM has partnered with Baidu Cloud to incorporate cutting-edge AI tools into its live streaming service.
Our agency's AI Virtual Human Live Streaming Service (PLTFRM AI) offers end-to-end support, from avatar creation and product uploads to scripting, audience engagement and multi-platform integration. The brothers' project was published within just two weeks of their initial plans.
First Strategy: Match people, products and locations
According to Qian Dejun, co-founder of PLTFRM, AI LiveStreaming is most effective when following traditional retail principles. AI reduces entry barriers, but achieving real impact requires specialized execution, including custom avatars, optimized sales scripts, realistic virtual studios, and carefully scheduled streaming slots.
Qian, who has hosted over 300 live streams and now has his own AI avatar, emphasizes that the same strategic logic applies to both AI and human hosting. PLTFRM offers a fully managed hybrid drive stream model, allowing brands to grow without the burden of technical complexity.
Full-service hassle-free model
“We understand the point of the problem: low traffic, high operating costs, lack of talent, poor ROI,” said CEO Qian Dejun. “That's why PLTFRM AI is a worry-free, fully managed solution. Brands can shrink faster, reduce costs and increase exposure without having to build an in-house team for livestreams.”
FAQ: PLTFRM AI Live Streaming
Q: Which platforms does PLTFRM AI support?
A: I currently live at JD.com, Tmall, Taobao and Pinduoduo. The integration is also available for Dianping, Meituan, Wechat Mini-Program, vip.com, and more.
Q: What does the full service package include?
A: Services include product listings, avatar customization, scriptwriting, virtual studio setup, live stream operations, and continuous optimization.
Q: How early can live streaming be started?
A: Live streams can be performed within 30 days of onboarding.
Q: Can AI hosts be used with human hosts?
A: Yes. Many clients use human hosts during peak times and AI hosts during off-peak times.
Q: Can PLTFRM clone existing human hosts as AI avatars?
A: Yes. Complete AI cloning is available.
Are you interested in AI live streaming for your brand? Please contact PLTFRM AI.
Social Links
LinkedIn: https://www.linkedin.com/company/pltfrm
Media Contact
Company: pltfrm
Contact: Alexander Ouairy, Founder and Director
Phone: +86(0)21 6232 6733
Email: info@pltfrm.ai
Website: www.pltfrm.ai, www.pltfrm.cn
Address: Building 3, No. 733Wanhangdu Road, Jing'an District, Shanghai 200042
sauce: pltfrm
