Openai is preparing to shake up social media once again. This time I'm using a new short video app that's very similar to Tiktok, except that there's a big twist.
Instead of the content used by users, the feed is fully composed of AI-generated videos created with SORA 2, the latest model from Openai's latest text-to-video.
Future apps borrow heavily from the Tiktok addictive vertical swipe-based format and feature personalized recommended feeds.
The difference is that all videos, which are about 10 seconds long, are created by AI. For users, this means scrolling infinitely through clips that don't rely on backstage prompts and generative models, rather than human uploads.
Dealing with deep fakes through verification
One of the biggest concerns about AI videos is the misuse of people's portraits. To address this, Openai is reportedly developing an ID verification system. Users who opt in may approve or reject the use of the likeness in the generated content.
If their images are displayed in draft video, they even get notified, giving them transparency and control before anything is published.
Another controversial issue is copyright. Openai plans to deploy an opt-out system. This means that creators and rights holders must actively request work that is not used in AI-generated videos. That approach must be controversial, but the company says it will limit the use of recognizable public figures unless explicit permission is granted.
The app is currently being tested internally with OpenAI, but has not confirmed its release date. Still, the timing is noteworthy. With Tiktok facing regulatory scrutiny in several countries, Openai may see an opportunity to intervene via fresh alternatives that drive artificial intelligence fully.
The big question is whether the audience will actually accept a feed filled with synthetic videos only. On the one hand, AI can generate endless streams of imagination, surreal, or funny clips. On the other hand, some people find that the experience feels artificial when there is a lack of real human creators.
Despite these challenges, the project highlights Openai's ambitions to redefine how people engage with the media, moving from individual tools such as ChatGpt's SORA to a standalone, AI-driven social platform.
