I'm still waiting for an AI-powered solution to help me dig out of my Monday morning email hole. If it already exists, please let your local Power Up curator know. Also, the nominated works for SBJ's 2024 Sports Business Awards were announced. You can see all 90 finalists here. — Ethan Joyce
In today's powered up version:
- NWSL signs new agreement with WSC Sports
- CBS used GOLFTEC's OptiMotion technology in its coverage of Quail Hollow
- UTR Sports partners with Sportradar
The NWSL has partnered with WSC Sports on an automated video highlight solution, SBJ's Joe Lemire reports. CBS Sports, ESPN, Amazon Prime Video and Scripps Sports are all showing international games, as the top U.S. women's soccer league strengthens its media presence through a new media rights deal, while WSC Sports plans to apply that AI to tagging, clips, and editing. Publish your videos for social and other digital uses.
WSC Sports was one of SBJ Tech's 10 Most Innovative Sports Tech Companies of 2023 and won the top award in the AI category at Sports Business Awards: Tech. Headquartered in Israel, the company partners with many major global sports leagues and media companies, including the NBA, NHL, La Liga, LPGA, MLS, NASCAR, Bleacher Report, Big Ten Network, YouTube TV, and CBS. Masu.
A chance meeting on a plane between Joe Assell, president and CEO of GOLFTEC, and Ross Molloy, executive vice president of production planning and technology development/talent for CBS Sports, led to the PGA Tour's signature Optimotion will be included in network coverage of the event.
The markerless motion capture system was successfully tested at the Farmers Insurance Open in January and was recently on display during the Wells Fargo Championship held over the weekend at Quail Hollow Club in Charlotte, North Carolina. Learn more about SBJ's Rob Schaefer here.
Schaefer also reported that Sportradar has acquired the rights to betting data and audiovisual streaming content for UTR Sports' UTR Pro Tennis Tour, a circuit for aspiring pros.
Starting in January 2025, Sportradar will apply its artificial intelligence and computer vision technology to 20,000 PTT matches per year as part of a multi-year partnership, creating new insights and insight into PTT events for sportsbook partner rolodex. Create a live betting market. UTR will also use Sportradar's universal fraud detection system throughout PTT matches. No additional terms were disclosed.
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