A new survey from KPMG UK reveals that more than three-quarters (78%) of consumers in the North West have concerns that prevent them from using artificial intelligence (AI).
One of the biggest barriers revealed by the business advisory firm’s AI poll was that almost half (49 percent) of consumers in the region prefer human interaction.
Conducted in partnership with One Poll, the survey surveyed 3,000 adults across the UK and found that the number of respondents disfavoring the use of AI in the North West was slightly below the national level (82%). It turns out less.
A third (30%) of consumers have data privacy concerns that hinder the use of AI, in addition to concerns about less human interaction, while a quarter (25%) %) waited for further technological developments in the field before committing to the technology.
On the affordability scale, 1 in 5 (21%) say AI is too expensive. In contrast, saving time is the most common motivation for Northwest consumers to adopt this technology, with a third (30%) choosing to use it for this purpose. .
When asked whether AI can help jobs, fewer than one in five (16 percent) are confident, again slightly higher than the percentage seen nationally (13 percent).
Warren Middleton, Senior Partner, North West, KPMG UK, said: “While many consumers may be, their preference for human interaction, data privacy concerns and high costs all contribute to the It is one of the reasons why three-quarters of respondents are reluctant to choose to use AI.” For example, unknowingly, he uses AI every day through facial recognition on his mobile phone.
“Undoubtedly, AI is an amazing technology with great potential, but today only 1 in 5 consumers believes AI can help them do their jobs, so businesses are embracing its transformational potential. We need to be more explicit about the benefits, especially in the workplace.
“Nearly half say they do not use AI because they prefer to interact with humans. In addition to this, what are technology companies and regulators doing to protect data and reduce concerns should these technologies become widely adopted? need to consider whether it is possible.
“As is often the case, regulation lags behind technological developments, and it is important to catch this up if it is to take root in our daily lives.”
