Unlike competitors such as Xbox, which are employing artificial intelligence to create in-game quests and dialogue in future games, Nintendo has no plans to use generative AI tech in its first-party titles.
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With thousands of jobs being cut in the gaming industry, publishers are looking for new ways to cut costs. AI is one potential solution. In theory, AI technology could speed up game development and even replace jobs through automated processes. This makes AI controversial, but despite the sensitivity of the issue, publishers such as EA and Microsoft are strong supporters of the new technology.
However, Nintendo is skeptical of using generative artificial intelligence in its games, and the reason for this is quite simple: Nintendo is aware of the potential impacts that generative artificial intelligence may have on intellectual property rights, and as one of the most litigious companies in the entire industry, it is a company that protects and respects all forms of copyright and intellectual property law.
in Recent Q&As with InvestorsWhen asked about the use of AI in games, Nintendo President Shuntaro Furukawa replied:
“In the game industry, AI-like technology has long been used to control the movements of enemy characters, and game development and AI technology have always been closely related.
“Generative AI, which has been much talked about in recent years, can be more creative, but we are aware of the issues surrounding intellectual property rights.
“We have decades of experience building the know-how to create the best gaming experiences for our customers. We will continue to respond flexibly to technological developments and deliver our unique value that cannot be achieved through technology alone.”
