Nintendo becomes the biggest company in the games industry, and possibly the world, to say “no thanks” to the use of generative AI.

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As first reported by TweakTown, Nintendo President Shuntaro Furukawa said during a recent investor call that the company has no plans to use generative AI technology in its games. Furukawa's cautious stance stands in stark contrast to most tech and gaming companies that are either actively pursuing generative AI or leaving open the possibility of doing so in the future.

In response to the fourth question in the investor conference call transcript, Furukawa said the following (obtained via machine translation and edited for clarity):

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