Google is reportedly talking to publishers for AI licensing transactions as Media and AI Industries' relationship grows controversially.
According to BloombergGoogle is reportedly preparing to launch a “pilot project that includes approximately 20 national news outlets initially,” in which participants will license content for Google's AI tools. There are not many details other than the first report, but they resemble the strategy adopted by Openai. Over the past few years, Openai has won license agreements with major publishers such as Hearst, Condé Nast, Vox Media and Vox Media. Atlantic Oceanand News Corp.'s confusion is second in the number of transactions to be intervened with publishers.
In the background, several publishers report that AI tools such as ChatGPT, Google AI Overview, and Google AI Mode have plummeted traffic. Report from Wall Street Journal Recently, he described the situation as “AI Armageddon,” an online news publisher who said it was “smashed over” by Google's AI search tools. Recent articles of economist It was even dull. Regarding the illustrations of gravestones, the magazine wrote, “AI is killing the web.”
Google already has an AI licensing partnership with APARCING PRESS, so it offers real-time news updates on the Gemini model. It also has a $60 million licensing agreement with Reddit. However, this reported pilot would be a significant extension of this strategy. “We've said we're exploring and experimenting with new types of partnerships and products, but at this point we don't share details about any particular plans or conversations,” a Google spokesperson said.
Media companies face difficult choices: fight or take part in AI companies
The publishing world is divided on how to navigate the use of content for training AI models. Bots from AI companies rub every corner of the internet for valuable training data that will be fed into large language models (LLMs) to shape chatbot responses.
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Some publishers and authors condemn the corporations of copyright infringement for using this content without permission or compensation. New York Times Currently, we are in the midst of a lawsuit with Openai and Microsoft on this ground, which is one of many such lawsuits. (Mashable's parent company, Jif Davis, has also sued Openai for copyright infringement.)
Other publishers have taken the opposite approach, agreeing to grant licenses for content, citing new ways for readers to discover stories. The terms of the licensing agreement with Openai have not been made public, but publisher Dotdash Meredith reportedly receives $16 million a year, but information reports show that some publishers only receive $1 million a year.
The claims of high-tech companies that use scrapped content is protected by fair use remain undecided in the eyes of the law. Humanity and Meta recently won a lawsuit against the author in fair use debate, but the pre-publication version of the highly anticipated AI report from the US Copyright Office generally supported copyright owners in AI training. While courts are deliberating on certain fair use cases, the growth of the AI licensing market could be a sign of the perception that high-tech companies need to play gently with publishers in exchange for high-quality data.
Meanwhile, Google's introduction of AI-generated summaries and AI modes by AI continue to attract outbound traffic, according to many accounts from publishers. Instead of clicking on a Google Search Results site, users will provide information from Google's AI models on their search page. On a page on the Google AI site, the company states that it is “involved in the ecosystem to explore new types of partnerships and value exchange models.”
If the generative AI boom overturns the digital media landscape, Google could have a major impact on the future of online publishing.
Disclosure: Mashable's parent company Ziff Davis filed a lawsuit against Openai in April, claiming it infringed Ziff Davis's copyright in training and operating AI systems.
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