Hong Kong, July 17, 2025 /PRNewswire / -MTR Corporation is committed to moving forward and delivering a smart transit system that enhances the passenger experience throughout the journey. Currently, MTR is reinforcing its 5G “golden spectrum” at multiple stations, with upgrade work completed at nine MTR stations including Hong Kong, Kouulun, Central, Naval Headquarters, Wanchai, Causeway Bay, Tinhau, North Point and Tim Shirt Stations.
Photo Moment – “MTR 5G Summer Thrill” and AI Experience on Admiralty Station's East Rail Line Transfer Platform
High-speed Internet Access
Enjoy TV dramas and live streams. Also, transfer large files with lightning!
Ultra low latency
Faster response for smoother game fights and real-time live streaming interactions!
Powerful and stable network capacity
The signal remains stable even during peak times!
As the most widely used transport system in Hong Kong*, MTR offers unparalleled outdoor media assets, effectively reach your brand's target audience, optimize your advertising campaigns to achieve your business goals.
MTR has significantly improved its advertising capabilities through the expansion of DigitalAds. The DigitalAds network for East Rail and Twen MA Lines has grown by 146%, and now covers 90% of stations on both lines. This initiative will provide broad coverage for brands, allowing them to effectively reach a wider audience with dynamic visuals and creative content, leading to increased awareness and brand awareness.
Smart integration with experiential DOOH & AI experiences with Admiralty
To celebrate the upgraded 5G network, MTR has launched an exciting campaign called “MTR 5G Summer Thrill.” As an exclusive agency for MTR East Rail and Tuen Ma Lines ads, Bravo Media is proud to co-organize the campaign by delivering a unique AI-powered experience on the East Rail Line Transfer Platform at Admiralty Station. This innovative activation seamlessly combines external digital (DOOH) media with huge dynamic LED wall displays, combining cutting-edge AI technology with interactive digital elements.
To ensure a successful launch of the campaign, representatives from MTR Corporation, four major mobile network operators, and advertising agencies visited the Admiralty Station East Rale Line Transfer Platform. They enjoyed the AI video featured on a huge dynamic LED wall display, and there was a photo moment capturing this milestone. There was also a sharing session to exchange ideas on how the upgraded 5G Golden Spectrum Network could benefit MTR ads and provide cutting-edge advertising solutions to the market.
Passengers can easily scan QR codes on the DigitalAds & Lightbox network along the East Rail and Twen MA lines by creating personalized, AI-powered videos using their mobile devices. The initiative also offers passengers the first chance to showcase unique AI-powered videos on the Admiralty Station's huge LED wall, providing exciting opportunities for viewing and selfies.
Passengers can also explore other promotional events for the MTR “5G Summer Strill” at multiple MTR stations. All of these are designed to create fun experiences and lasting memories this summer.
*Monthly Traffic and Transport Digest (March 2025), Transportation Department
