Morgan Myers 2026 Study Finds Experimental Use of AI on Farms
A new study from Morgan Myers takes a closer look at where farmers, ranchers, and produce retailers stand when it comes to the use of AI, artificial intelligence, and other forms of AI that livestock producers have been using for decades.
We asked agricultural marketing and PR firms whether they use AI, how they use it, where they see value, where they need improvement, and whether they trust the results. The findings have been compiled into a new report that provides an in-depth look at how agriculture is approaching AI today and where it goes next.
What they found is that the current implementation of AI on farms is meaningful but experimental.
MorganMyers’ 2026 study found that 75% of farmers and ranchers use AI tools like ChatGPT and Gemini to support their operations, and nearly half of that group use these tools weekly or more. This suggests that agriculture, like many other parts of the workforce, is in an experimental phase of adoption.
Other key findings include:
– General-purpose AI outperforms agricultural platform AI, suggesting awareness, availability, and workflow suitability remain barriers.
– AI adoption will vary by segment. It is most commonly used by dairy producers, young farmers (under 35 years of age), and large-scale operators. – Clusters of low adoption rates are seen among smallholders, older farmers (over 51 years of age), and row crop producers.
– The use of AI by farmers and ranchers can be broadly categorized into practical and business-oriented.
– AI is promising but unproven. The perceived value of AI is high, but so is mistrust and skepticism.
– Retailers are more cautious than farmers, lag behind in adoption, value and trust, and are less likely to recommend AI tools in the short term.
– Building trust in AI among farmers, ranchers, and retailers will require evidence, transparency, and human validation.
Read the report here.
