Singapore – Machine learning company Moloco has formed a strategic partnership with international internet business technology company Xiaomi. The Global Partnership aims to enhance performance optimization for advertising.
Through advanced machine learning technology, the collaboration between Moloco and Xiaomi offers efficient advertising solutions and enables developers to grow in the global market. Partnerships allow brands to reach more audiences while encouraging users.
With this collaboration, Moloco integrates advanced machine learning algorithms with Xiaomi inventory, increasing monetization values while enabling personalized ads. Moloco is able to offer targeted ad placements to GetApps, Xiaomi's overseas app store.
Xiaomi is optimizing advertising efforts through its partnership with Moloco as part of a broader strategy to maintain its position as a market leader.
Moloco and Xiaomi launched a pilot partnership in 2023, enabling daily spending growth, optimized advertising formats and expanding the global market.
Ikkjin Ahn, co-founder and CEO of Moloco“As the mobile advertising industry continues to evolve, it calls for efficient monetization and continued growth in its ability to target and reach the right users from advertisers.”
“We are also excited to partner with Xiaomi's international internet business division and leverage Moloco's deep expertise in machine learning and advertising technology to not only enhance Xiaomi's ad monetization capabilities, but also optimize the ROI of the advertisers working with us.
Qiang Song, General Manager, Xiaomi International Internet Business“The partnership with Moloco has had important results in AD monetization and campaign optimization. Moloco has helped to increase the competitiveness of our advertising platform, allowing us to reach our target audiences accurately to our lead users.
