After introducing Threads, Meta is reportedly testing a standalone version of its AI video platform Vibes, hinting that AI-generated content will be its next big thing. The company confirmed the development and said the move follows encouraging early adoption of Vibes within the Meta AU app, where the feature first debuted last September.
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According to the report, Vibes allows users to create and view short videos that are completely AI-generated, providing an experience very similar to TikTok and Instagram Reels, except all clips are created by AI. Previously, this feature was only accessible through the Meta AI app. With its dedicated app, Meta positions Vibes as a direct competitor to OpenAI’s Sora, which also blends AI video creation with social feeds.
According to Meta, the app provides creators and viewers with a more focused and immersive space to discover and share AI-generated videos. The company said usage of Vibes has steadily increased since its launch, but did not provide specific user numbers. Meta believes the increased engagement underscores the demand for another platform built around the format.
The Vibe app allows users to create videos from prompts and remix clips that appear in their feed. Creators can also adjust visuals, add music, and experiment with different styles before publishing, the report added. The video can then be shared within your Vibes feed, sent directly to friends, or cross-posted to your Instagram or Facebook Stories.
Meta also noted that private sharing and collaboration is on the rise, with many Vibes videos being shared through direct messages. The company says this behavior reflects how users interact with Reels today.
Meta is also looking at ways to monetize Vibes. The service has been free until now, but the company plans to test a freemium model that would offer limited video creation tools for free and unlock additional creation capabilities with paid subscriptions. These subscription tests will be rolled out in the coming months as part of Meta’s larger experimentation with paid AI features across its apps.
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Ashish Singh
Ashish Singh is Digit’s Copy Editor-in-Chief. He has been discussing technology terminology since 2020 (Times Internet, Jagran English ’22). When he’s not cracking down on commas, he might be reinforcing his gadget habit with coffee, strategizing for his next virtual race, or planning a road trip to test the latest in-vehicle technology. He speaks fluent geek talk. View full profile
