Meta is suing a Chinese app maker using artificial intelligence to capture images of people in clothing and turn them into nude.
“Crashai” – the company behind the app used to create Deepfake Nudes – is run by Joy Timeline HK Limited. According to CBS News, Meta has filed a lawsuit against a Hong Kong company, banning it from advertising its services on the Meta platform.
“This legal action highlights both the severity of our abuse and our commitment to doing everything we can to protect our community from that,” Mehta said in a statement. “We will continue to take necessary measures, including legal action, against those who abuse these platforms.”
According to the lawsuit, Joy's Timeline made “multiple attempts” to circumvent the Meta ad review process.
The Joy Timeline app was not the first app of this kind and previous apps that promise to create nude dressed photos.
The company said the “Nudify” app has devised various ways to pass ad filters, including attempting to fly under the radar using unaggressive images.
“We have worked with external experts and our own team of experts to expand our list of safety-related terms, phrases and emojis whose systems are trained to detect in these ads,” Meta said in a statement.
Alexios Mantzarlis, author of The Faked Up Blog, The BBC had “at least 10,000 ads” promoting the Nudify app on Meta's Facebook and Instagram platforms.
“However [Meta] As we were making this announcement, we were able to find 100 more ads from Crashai Live and other 'Nudifiers' on the platform,” he told the broadcaster.
The threat to software is that anyone can take a photo and if they don't agree to the subject of photography, they can turn it into fake nude.
Meta said it would ban the platform from “intimate, nonconsensual imagery” and previously told CBS News that it would remove ads on the platform for the “Nudify” app.
On Thursday, Meta aims to work with the Tech Coalition's Lantern program, which aims to track sites that break child safety rules, to share information with other tech companies about apps, sites, or businesses that violate its policies.
