Taylor Swift files audio and photo trademarks
Pop star Taylor Swift has taken steps to secure the rights to her voice and images as advances in artificial intelligence (AI) technology raise concerns about fake content misusing celebrities’ voices and images.
“Reflects concerns about the potential risks of AI”
Taylor Swift. Photo provided by: AFP News Agency
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On April 27 (local time), American entertainment media Variety reported that Swift’s asset management company, TAS Rights Management, filed trademark applications for two audio clips and a photo with the Patent and Trademark Office on April 24. The filing includes two audio clips featuring Swift’s signature greetings: “Hi, I’m Taylor Swift” and “Hey, it’s Taylor.” The photo in question shows Swift holding a pink guitar, wearing silver boots and wearing a rainbow-colored bodysuit.
Intellectual property (IP) attorney Josh Gerben said the trademark application appears to reflect the entertainment industry’s concerns about the potential risk of AI using artists’ voices and images without their permission. Prior to this, Hollywood actor Matthew McConaughey also filed trademark applications with the Patent and Trademark Office for eight items, including his voice and photos, to prevent unauthorized use of AI.
Taylor Swift was the most commonly targeted target of deepfake scams
An AI-generated image posted on social media shows US President Donald Trump “accepting” Taylor Swift’s endorsement. society of truth
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As concerns grow over the spread of malicious content using AI, actual cases of damage have also been reported. Last November, cybersecurity firm McAfee found that Swift was the most frequently targeted global celebrity for deepfake impersonation scams.
Swift is such an influential star that the term “Taylornomics” was coined to describe the phenomenon in which her concerts draw crowds and boost local economies in each city she visits. In fact, something as simple as her wearing a T-shirt featuring an otter helped raise nearly $2.3 million for the Otter Conservation Fund, demonstrating her far-reaching influence. This influence has been cited as a reason why she has become the most frequently exploited target in deepfake-related scams.
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Meanwhile, US President Donald Trump also caused controversy by sharing an AI-generated image suggesting Swift was endorsing him just before the 2024 presidential election.
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