Meta expanded its unpopular AI-driven video experiment to Europe.
Meta has launched its AI-generated video feed, Vibes, across Europe just weeks after its U.S. debut. The feed built into the Meta AI app shows endless short videos, all created by AI. Imagine scrolling through TikTok or Reels. However, all clips shown are generated, not filmed. That’s wonderful.
This expansion shows that the meta is seriously bucking the trend, as other major platforms have announced that they will tackle the various issues that arise with AI slop and AI-generated content.
Unlike traditional social media feeds, Vibes is fully powered by prompts and machine learning. Users can enter a description, choose a visual style, and generate a video in seconds. You can also remix another user’s video to make it your own by adjusting the visuals, adding sound, and layering new effects.
Meta says the system is designed to encourage collaboration, describing Vibes as “an inherently social and collaborative experience, where you’re encouraged to remix, co-create, and build stories with your friends.” Once finished, you can share your video within your Vibes feed or post it to your Instagram or Facebook Stories or Reels.
Your feed learns as you use it, becoming more personalized over time based on what you watch, create, and share.
As TechCrunch shares, when CEO Mark Zuckerberg first announced Vibes, the internet reaction was swift and far from positive. Below his announcement post, users left comments such as “No one wants this to happen” and “My friends are posting AI in their apps.” Another simply said, “I think I speak for everyone when I say, ‘What…?'”
What’s particularly surprising about Vibes is how it contrasts with Meta’s previous statements. The company said earlier this year that it wanted to cut back on “unoriginal” content and encourage users to focus on authentic, human storytelling.
While Meta continues to embrace AI-generated content, others in the industry are moving in the opposite direction. For example, YouTube has introduced new measures and features to restrict and label AI-generated videos, with the aim of protecting the platform from being overrun by synthetic content. These include AI similarity detection tools. Confusingly, however, YouTube is also rolling out AI-powered features to help with content generation, including an AI-powered clip generator for Shorts. The difference is that human content creation hasn’t completely disappeared.
Meta’s move shows that the company strongly believes that AI creation will be central to the future of digital expression, even if users are not yet convinced.
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