- Meta has announced several new artificial intelligence tools and services for advertisers.
- At an event in New York City, Meta unveiled its AI sandbox, a “test playground” for advertisers to try out new AI-powered generative advertising tools.
- The company also announced updates to Meta Advantage, a portfolio of automated tools and products that advertisers can use to enhance their campaigns.
A Facebook application on a smartphone located in Hastings-on-Hudson, New York, Wednesday, February 1, 2023.
Tiffany Hagler Gere | Bloomberg | Getty Images
Meta on Thursday announced several new tools and services powered by artificial intelligence to help advertisers efficiently create ads and improve campaign results.
At an event in New York, Meta unveiled an AI sandbox it calls a “test playground” that advertisers can use to test new AI-powered generative advertising tools.
This shows investors and advertisers that their heavy investment in the hot AI space is paying off as the company considers slowing advertising growth and a costly transition to the metaverse. This is the latest initiative for In Meta’s latest earnings call, financial chief Susan Lee said the company’s capital expenditures this year will go from $30 billion to $33 billion, adding that the outlook reflects “advertising, feeds, It reflects our continued build-out of the AI capabilities that support Reel.” Increased investment in the capabilities of generative AI initiatives. “
Meta announced Thursday that it is working with a small group of advertisers so far on three AI sandbox tools: text variation, background generation and image exposure.
Text variations generate several versions of the advertiser’s copy, giving you the option of choosing the one that works best for your particular audience. The background generator tool also relies on text, using your input to create an image that advertisers can use as a background for their material.
In a prepared demo, Mehta shows how prompts such as “New York streets blurred” and “Snow mountains blurred abstract high quality” generate corresponding background images behind the product. rice field.
Image exposure allows advertisers to automatically scale their images to the correct size across Meta’s platforms. For example, if an advertiser wants to post to her main Instagram feed, as well as stories and reels, he only needs to adjust one image for all three.
Meta’s vice president of monetization, John Hegeman, said the new service will ultimately save advertisers time and help them achieve “better performance” for their ads.
“The goal here, again, is really to quickly test, learn, and understand which parts of these new features have proven to be most useful in meeting your company’s goals. ,” Hegemann said at the event.
Meta said it will gradually expand access to the AI Sandbox to more advertisers starting in July.
The company also announced several AI-powered updates to Meta Advantage, a portfolio of automated tools and products that advertisers can use to enhance their campaigns. Meta has begun rolling out automated performance comparison reports and plans to begin rolling out features to improve audience reach and drive dynamic video ads in the coming months.
Hegemann said Meta invests “tens of billions of dollars” in AI every year and uses larger and more complex models in its advertising system. He said an advanced model would help companies deliver better results.
“Overall, the generative AI field is developing incredibly fast right now and is in a very exciting time,” he said. “The unique opportunity for us is to integrate these features into our product over time.”
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