Meta has unveiled new AI products, including “Business AI” concierge, generated videos and creative tools.
Drive news. The centerpiece is Business AI. This is a sales agent that guides customers from discovery to purchase across meta ads, messaging apps, and websites. Learn from posts and campaigns to provide personalized responses. No coding or setup is required.
Meta has also introduced new generation AI tools for videos, such as Ai-Generated Music, multilingual dubbing, and HDR video, to help advertisers create more immersive content.
Shoppers may be able to upload photos immediately to see what the clothing looks like from the ads.
Additionally, for marketers who are leaning towards creator partnerships, Meta has expanded its API to make it easier to discover, review, and scale author content. Companies can turn organic creator posts into optimized partnership ads in less steps.
Finally, Meta previewed the Meta AI Business Assistant, a 24/7 chat tool within Ads Manager that helps advertisers optimize their campaigns and resolve account issues in real time.
Why do we care? Meta makes advanced AI easier and cheaper, deploying tools such as business AI and generated videos to help brands personalize campaigns, build immersive experiences, and work with creators more smoothly. The goal is faster, lower cost conversions in busy markets, but how well it works depends on the test results.
What's next? Business AI is already available to qualified US companies that are expanding globally in 2026. GenalativeAI features are deployed beyond Advantage+ Creative Tools. Meta's business assistants will expand beyond SME testing next year, the company said.
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